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    Commonwealth//McCann, Reel FX Team On Tongue-In-Cheek Promo For Chevrolet, “The LEGO Batman Movie”

    By SHOOTUpdated:No Comments3365 Views

    Chevrolet, along with students from Detroit’s Cody Rouge community, A World in Motion and FIRST LEGO® League, unveiled its life-size LEGO® Batmobile last week at the North American International Auto Show.
     
    Measuring 17 feet long, the LEGO® Batmobile from Chevrolet was designed to strike fear in the heart of any villain. The vehicle was inspired by Batman’s Speedwagon featured in Warner Bros.’ “The LEGO® Batman Movie,” which hits U.S. theaters on Feb. 10.

    This humorous tongue-in-cheek spot promotes the movie as a “real” focus group of Lego characters, including Batman himself, gives feedback on the Batmobile and “What Kind of Person” drives the vehicle. Much to Batman’s chagrin, his fellow group members have a different view of the driver, all of which aren’t very superhero-like.

    Augusto Schillaci of Reel FX directed the piece, titled “What Kind of Person,” for Chevrolet and agency Commonwealth//McCann.

    Credits

    Client Chevrolet Agency Commonwealth//McCann Linus Karlsson, creative chairman, Gary Pascoe, chief creative officer, North America; Bob Guisgand, Duffy Patten, executive creative directors; John Fiebke, Tim Mattimore, creative directors. Erik Bjorklund, Andrew Bouwkamp, associate creative directors; Kelly Balagna, Paul Renusch, executive producers; Adam VanDyke, sr. producer. Animation Reel FX Creative Studios Augusto Schillaci, director; Jim Riche, head of production; Samantha Daniel, producer; Patton Tunstall, CG supervisor; Bill Haller, animation supervisor; Amy Grieshaber, editor. Music A&A Sound Design Aaron Glascock, sound designer.

    Genre:Comedy
    ScreenWork Categories:Commercial
    Video Tags:Commonwealth//McCann



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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