Chevrolet, along with students from Detroit’s Cody Rouge community, A World in Motion and FIRST LEGO® League, unveiled its life-size LEGO® Batmobile last week at the North American International Auto Show.
Measuring 17 feet long, the LEGO® Batmobile from Chevrolet was designed to strike fear in the heart of any villain. The vehicle was inspired by Batman’s Speedwagon featured in Warner Bros.’ “The LEGO® Batman Movie,” which hits U.S. theaters on Feb. 10.
This humorous tongue-in-cheek spot promotes the movie as a “real” focus group of Lego characters, including Batman himself, gives feedback on the Batmobile and “What Kind of Person” drives the vehicle. Much to Batman’s chagrin, his fellow group members have a different view of the driver, all of which aren’t very superhero-like.
Augusto Schillaci of Reel FX directed the piece, titled “What Kind of Person,” for Chevrolet and agency Commonwealth//McCann.
CreditsClient Chevrolet Agency Commonwealth//McCann Linus Karlsson, creative chairman, Gary Pascoe, chief creative officer, North America; Bob Guisgand, Duffy Patten, executive creative directors; John Fiebke, Tim Mattimore, creative directors. Erik Bjorklund, Andrew Bouwkamp, associate creative directors; Kelly Balagna, Paul Renusch, executive producers; Adam VanDyke, sr. producer. Animation Reel FX Creative Studios Augusto Schillaci, director; Jim Riche, head of production; Samantha Daniel, producer; Patton Tunstall, CG supervisor; Bill Haller, animation supervisor; Amy Grieshaber, editor. Music A&A Sound Design Aaron Glascock, sound designer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More