This spot features a technician showing an expectant mother how to use the home charger on her Chevy Bolt EUV. When the expectant mother says she hopes being a mom is as easy, the female technician laughs as to offer comfort and then says, “It’s not.”
At least Chevrolet makes some things easy by covering the cost of standard installation of Level 2 home charging capability for eligible customers who buy or lease a 2022 Bolt EUV or Bolt EV.
Titled “Life Changes,” the spot was directed by Simon McQuoid of Imperial Woodpecker for Commonwealth//McCann.
Credits
Client Chevrolet/Bolt EUV Agency Commonwealth//McCann Gary Pascoe, chief creative officer, North America; Duffy Patten, Bob Guisgand, executive creative directors; Dan Marvin, Dave Muller, creative directors; Haley Stone, sr. art director; Sarah Ellison, copywriter; Paul Renusch, director of broadcast production; Adam VanDyke, executive producer. Production Company Imperial Woodpecker Simon McQuoid, director; Doug Halbert, exec producer. Editorial HutchCo Jim Hutchins, editor; Gino Renzulli, assistant editor; Jane Hutchins, exec producer. Postproduction Company 3 Jason Frank, VFX supervisor; Siggy Ferstl, colorist; Connor Callaghan, exec producer. Sound Design/Audio Post Eleven Jeff Payne, mixer, sound designer; Melissa Elston, exec producer
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
