The opening title sequence of HBO’s The Sopranos is an iconic piece of TV history. In it, Tony Soprano drives from Manhattan to his home in New Jersey in a 1999 Chevy Suburban. To dramatically demonstrate that the all-new, All-Electric Chevy Silverado is a next-generation truck, for a whole new generation of people, Commonwealth//McCann teamed with director David Chase (Sopranos creator) to create a modernized, scene-by-scene reshoot of the famous opening credits, but now, we see Tony’s daughter, Meadow, driving the First-Ever All-Electric Chevy Silverado. (A next-generation Soprano, driving a next-generation vehicle.)  

Chase directed this Super Bowl spot, “New Generation,” via Park Pictures. 

Credits

Client General Motors/Chevy Silverado EV Agency Commonwealth//McCann Gary Pascoe, chief creative officer; Bob Guisgand, Duffy Patten, executive creative directors; Paul Renusch, director of broadcast production; Adam Van Dyke, executive creative producer; Kelly Balagna, executive producer. Production Park Pictures David Chase, director; Phil Abraham, DP; Jackie Kelman Bisbee, Justin Pollock, exec producers; Anne Bobroff, sr. head of production/business affairs; Chelsea Schwiering, head of production; Saul Germaine, line producer. Editorial Work Editorial Neil Smith, Leah Turner, editors; Mario Baird, exec producer/managing director; Brandee Probasco, head of production; Evan Cohen, producer. VFX/Post MPC Mark Gethin, colorist; Michael Gregory, creative director; Benji Davidson, on-set supervisor/VFX; Karena Ajamian, exec producer; Stephanie Allis, sr. producer; Meghan Lang, exec producer/color; Caitlin Forrest, sr. color producer.

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