The opening title sequence of HBO’s The Sopranos is an iconic piece of TV history. In it, Tony Soprano drives from Manhattan to his home in New Jersey in a 1999 Chevy Suburban. To dramatically demonstrate that the all-new, All-Electric Chevy Silverado is a next-generation truck, for a whole new generation of people, Commonwealth//McCann teamed with director David Chase (Sopranos creator) to create a modernized, scene-by-scene reshoot of the famous opening credits, but now, we see Tony’s daughter, Meadow, driving the First-Ever All-Electric Chevy Silverado. (A next-generation Soprano, driving a next-generation vehicle.)
Chase directed this Super Bowl spot, “New Generation,” via Park Pictures.
Credits
Client General Motors/Chevy Silverado EV Agency Commonwealth//McCann Gary Pascoe, chief creative officer; Bob Guisgand, Duffy Patten, executive creative directors; Paul Renusch, director of broadcast production; Adam Van Dyke, executive creative producer; Kelly Balagna, executive producer. Production Park Pictures David Chase, director; Phil Abraham, DP; Jackie Kelman Bisbee, Justin Pollock, exec producers; Anne Bobroff, sr. head of production/business affairs; Chelsea Schwiering, head of production; Saul Germaine, line producer. Editorial Work Editorial Neil Smith, Leah Turner, editors; Mario Baird, exec producer/managing director; Brandee Probasco, head of production; Evan Cohen, producer. VFX/Post MPC Mark Gethin, colorist; Michael Gregory, creative director; Benji Davidson, on-set supervisor/VFX; Karena Ajamian, exec producer; Stephanie Allis, sr. producer; Meghan Lang, exec producer/color; Caitlin Forrest, sr. color producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
