Busby Berkeley meets White Men Can’t Jump in this musical comedy spot “Anthem” promoting the BOEPC (The Big, Old, Expensive Phone Company). Stodgy executives form a chorus line of sorts to extol in singing voice the virtues of the BOEPC, urging viewers all the while not to buy Comcast’s Triple Play of discounted cable, Internet and phone service.
Credits
Agency: Goodby, Silverstein & Partners Jamie Barrett, creative director/copywriter; Mark Wenneker, creative director; Svetoslav ๏ฟฝSlav๏ฟฝ Nikolov, art director; Spencer Riviera, copywriter; Melissa Nagy, producer Production Company: Moxie Pictures Martin Granger, director; Robert Fernandez, Lizzie Schwartz, executive producers; Roger Zorovich, head of production; Heidi Soltesz, producer; Ramsey Nickell, DP Editorial: hutchco technologies Jim Hutchins, editor Postproduction: Company 3 Los Angeles,Sea Level Visual Effects Dave Hussey, colorist,Jim Bohn, Matthew Lydecker, online editors Music: Asche & Spencer Music & Sound Design Thad Spencer, creative director; Richard Werbowenko, composer; Janell Vircks, executive producer; Alan Omerovic, engineer/mixer Audio: Lime Studios Rohan Young, audio mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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