Busby Berkeley meets White Men Can’t Jump in this musical comedy spot “Anthem” promoting the BOEPC (The Big, Old, Expensive Phone Company). Stodgy executives form a chorus line of sorts to extol in singing voice the virtues of the BOEPC, urging viewers all the while not to buy Comcast’s Triple Play of discounted cable, Internet and phone service.
Credits
Agency: Goodby, Silverstein & Partners Jamie Barrett, creative director/copywriter; Mark Wenneker, creative director; Svetoslav �Slav� Nikolov, art director; Spencer Riviera, copywriter; Melissa Nagy, producer Production Company: Moxie Pictures Martin Granger, director; Robert Fernandez, Lizzie Schwartz, executive producers; Roger Zorovich, head of production; Heidi Soltesz, producer; Ramsey Nickell, DP Editorial: hutchco technologies Jim Hutchins, editor Postproduction: Company 3 Los Angeles,Sea Level Visual Effects Dave Hussey, colorist,Jim Bohn, Matthew Lydecker, online editors Music: Asche & Spencer Music & Sound Design Thad Spencer, creative director; Richard Werbowenko, composer; Janell Vircks, executive producer; Alan Omerovic, engineer/mixer Audio: Lime Studios Rohan Young, audio mixer
The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
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