A very tall man on an evening airplane flight is trying to maneuver himself to the lavatory. He has trouble standing because of the overhead bins. He has trouble getting down the aisle because he is so large other people can’t get around him. Other passengers are giving him disapproving glances. A little girl sitting in his row says to him “It’s not easy being green.” The song its not easy being green is then played. A narrator then introduces “If you share it with your kids, they will share it with the world. PBS Kids’ Sprout. Preschool TV round the clock.”
Credits
Agency: Goodby, Silverstein & Partners Jamie Barrett, partner/creative director; Stephen Goldblatt, art director; Al Kelly, copywriter; Cindy Epps, producer. Production Company: Supply & Demand Jeffery Plansker, director; Kyle Kibbe, DP; Tim Case, executive producer/managing partner; Dana Garman, executive producer/managing director; Simon Barrett, producer. Shot on stage at Air Hollywood, Segundo, Calif. Editorial: hutchco technologies Jim Hutchins, editor; Paul Rui, assistant editor. Postproduction: Company 3 Los Angeles Steve Rodriguez, colorist. Audio: Lime Studios Loren Silber, mixer.
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
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