A very tall man on an evening airplane flight is trying to maneuver himself to the lavatory. He has trouble standing because of the overhead bins. He has trouble getting down the aisle because he is so large other people can’t get around him. Other passengers are giving him disapproving glances. A little girl sitting in his row says to him “It’s not easy being green.” The song its not easy being green is then played. A narrator then introduces “If you share it with your kids, they will share it with the world. PBS Kids’ Sprout. Preschool TV round the clock.”
Credits
Agency: Goodby, Silverstein & Partners Jamie Barrett, partner/creative director; Stephen Goldblatt, art director; Al Kelly, copywriter; Cindy Epps, producer. Production Company: Supply & Demand Jeffery Plansker, director; Kyle Kibbe, DP; Tim Case, executive producer/managing partner; Dana Garman, executive producer/managing director; Simon Barrett, producer. Shot on stage at Air Hollywood, Segundo, Calif. Editorial: hutchco technologies Jim Hutchins, editor; Paul Rui, assistant editor. Postproduction: Company 3 Los Angeles Steve Rodriguez, colorist. Audio: Lime Studios Loren Silber, mixer.
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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