The commercial is set in a senior citizens’ dance club with DJ, an older man in a powder blue ruffle tuxedo. In the dance an old couple dances in the style of the music that is played. The DJ plays the record “Dial-Up” which is a very slow ballad. He then plays DSL which is more like elevator jazz. Finally he plays “Comcast high speed Internet” a fast-paced hip-hop rap style song. The commercial ends with the exclamation “Its Comcastic!”
Credits
Agency: Goodby, Silverstein & Partners Jamie Barrett, partner/creative director; Tyler Hampton and Paul Foulkes, associate creative directors; Dan Rollman, copywriter; Stefan Copiz, art director; Jennie Lindstrom, producer. Production Company: Plum Productions Jake Schreier, director; Max Goldman, DP; Shelby Sexton, executive producer; David McGinley, line producer. Shot on location in Los Angeles. Editorial: Umlaut Films Jean Kawahara, editor; Peter Johnson and Doug Brown, assistant editors; Gina LoCurico, executive producer. Postproduction: Sea Level Visual Effects,Frithioff Film to Video, Stockholm,The Syndicate Jim Bohn, online editor.,,Bob Curreri, colorist. Visual Effects: GSP Motion Graphics Randall Stowell, creative director; Kirsten Ritschel, designer; Steve DeLuca, animator. Music: Ego Entertainment Audio: Eleven Jeff Fuller, mixer.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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