The commercial is set in a senior citizens’ dance club with DJ, an older man in a powder blue ruffle tuxedo. In the dance an old couple dances in the style of the music that is played. The DJ plays the record “Dial-Up” which is a very slow ballad. He then plays DSL which is more like elevator jazz. Finally he plays “Comcast high speed Internet” a fast-paced hip-hop rap style song. The commercial ends with the exclamation “Its Comcastic!”
Credits
Agency: Goodby, Silverstein & Partners Jamie Barrett, partner/creative director; Tyler Hampton and Paul Foulkes, associate creative directors; Dan Rollman, copywriter; Stefan Copiz, art director; Jennie Lindstrom, producer. Production Company: Plum Productions Jake Schreier, director; Max Goldman, DP; Shelby Sexton, executive producer; David McGinley, line producer. Shot on location in Los Angeles. Editorial: Umlaut Films Jean Kawahara, editor; Peter Johnson and Doug Brown, assistant editors; Gina LoCurico, executive producer. Postproduction: Sea Level Visual Effects,Frithioff Film to Video, Stockholm,The Syndicate Jim Bohn, online editor.,,Bob Curreri, colorist. Visual Effects: GSP Motion Graphics Randall Stowell, creative director; Kirsten Ritschel, designer; Steve DeLuca, animator. Music: Ego Entertainment Audio: Eleven Jeff Fuller, mixer.
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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