The commercial is set in a senior citizens’ dance club with DJ, an older man in a powder blue ruffle tuxedo. In the dance an old couple dances in the style of the music that is played. The DJ plays the record “Dial-Up” which is a very slow ballad. He then plays DSL which is more like elevator jazz. Finally he plays “Comcast high speed Internet” a fast-paced hip-hop rap style song. The commercial ends with the exclamation “Its Comcastic!”
Credits
Agency: Goodby, Silverstein & Partners Jamie Barrett, partner/creative director; Tyler Hampton and Paul Foulkes, associate creative directors; Dan Rollman, copywriter; Stefan Copiz, art director; Jennie Lindstrom, producer. Production Company: Plum Productions Jake Schreier, director; Max Goldman, DP; Shelby Sexton, executive producer; David McGinley, line producer. Shot on location in Los Angeles. Editorial: Umlaut Films Jean Kawahara, editor; Peter Johnson and Doug Brown, assistant editors; Gina LoCurico, executive producer. Postproduction: Sea Level Visual Effects,Frithioff Film to Video, Stockholm,The Syndicate Jim Bohn, online editor.,,Bob Curreri, colorist. Visual Effects: GSP Motion Graphics Randall Stowell, creative director; Kirsten Ritschel, designer; Steve DeLuca, animator. Music: Ego Entertainment Audio: Eleven Jeff Fuller, mixer.
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
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