For cyber criminals, identity is the most vulnerable point of exploitable access. And for businesses, the identity of every employee represents a potential threat to the organization’s most precious secrets.
Boston ad agency Colossus explores these themes in a campaign for client CyberArk, a publicly traded information security company. CyberArk’s technology is utilized primarily in the financial services, energy, retail, healthcare and government markets.
Directed by Grammy Award-winning duo Dan Shapiro and Alex Topaller via production company Aggressive, the three effects-driven spots include this one in which a camera pulls back to show the daunting task of protecting a staggering amount of employees–in the face of the proliferation and manipulation of human identities, particularly with the surge in cyber attacks. CyberArk, though, can help companies protect information and their workforce.
To build the elaborate campaign effects, Colossus used a photogrammetry body imaging system, photographing actors with 162 synchronized Canon T7i 24.2 megapixel cameras. This created a highly-realistic and fully editable three-dimensional rendering of the cast; a technique used in 3D video games like “Call of Duty: Modern Warfare” and movies like “Bladerunner: 2049.”
Ryan Dalton, associate creative director at Colossus, said, “The surrealist tone, cloning, and splitting techniques allowed us to tell the complex story of identity proliferation in a really graphic way. We wanted to create something unique that broke free from the trite imagery typically seen in the cyber security space: hooded hackers in a dark room, glitching computer screens, and digitized security locks.”
