A man asks his dog to bring him his new Florsheim Loafers, telling him the location. He tells his dog to bring him the brown pair (he has an identical pair in black. The commercial then shows the confused dog’s black and white perspective. The dog whimpers, and guesses, at which is the correct pair. He returns to his owner with the black loafers. His owner disappointedly reproaches the dog “not the black ones, the brown ones.” The dog whimpers in frustration. The owner demands “What? Are you color blind?” The dog barks in protest, and picks up the shoes and carries them back to the closet. An announcer chimes in “Florsheim, the best again.”
Credits
Agency: Laughlin/Constable John Constable, executive creative director; Kirk Ruhnke, creative director/copywriter; Phil Smith, executive producer/producer Production Company: V12, Santa Monica Mike Wang, director; Jen Locero, executive producer; Robin Wyman Dill, producer; Damian Acevedo, DP Editorial: Cutters Tom Pastorelle, editor Postproduction: Sol Design fx Tim Stipan, colorist; Brian Higgins, online editor Audio: Another Country Ben Keller, audio post engineer
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
Read MoreMySHOOT Profiles
Add A Comment