A man asks his dog to bring him his new Florsheim Loafers, telling him the location. He tells his dog to bring him the brown pair (he has an identical pair in black. The commercial then shows the confused dog’s black and white perspective. The dog whimpers, and guesses, at which is the correct pair. He returns to his owner with the black loafers. His owner disappointedly reproaches the dog “not the black ones, the brown ones.” The dog whimpers in frustration. The owner demands “What? Are you color blind?” The dog barks in protest, and picks up the shoes and carries them back to the closet. An announcer chimes in “Florsheim, the best again.”
Credits
Agency: Laughlin/Constable John Constable, executive creative director; Kirk Ruhnke, creative director/copywriter; Phil Smith, executive producer/producer Production Company: V12, Santa Monica Mike Wang, director; Jen Locero, executive producer; Robin Wyman Dill, producer; Damian Acevedo, DP Editorial: Cutters Tom Pastorelle, editor Postproduction: Sol Design fx Tim Stipan, colorist; Brian Higgins, online editor Audio: Another Country Ben Keller, audio post engineer
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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