A man asks his dog to bring him his new Florsheim Loafers, telling him the location. He tells his dog to bring him the brown pair (he has an identical pair in black. The commercial then shows the confused dog’s black and white perspective. The dog whimpers, and guesses, at which is the correct pair. He returns to his owner with the black loafers. His owner disappointedly reproaches the dog “not the black ones, the brown ones.” The dog whimpers in frustration. The owner demands “What? Are you color blind?” The dog barks in protest, and picks up the shoes and carries them back to the closet. An announcer chimes in “Florsheim, the best again.”
Credits
Agency: Laughlin/Constable John Constable, executive creative director; Kirk Ruhnke, creative director/copywriter; Phil Smith, executive producer/producer Production Company: V12, Santa Monica Mike Wang, director; Jen Locero, executive producer; Robin Wyman Dill, producer; Damian Acevedo, DP Editorial: Cutters Tom Pastorelle, editor Postproduction: Sol Design fx Tim Stipan, colorist; Brian Higgins, online editor Audio: Another Country Ben Keller, audio post engineer
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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