What does the perfect work of art look like? Is it a painting, or a sculpture? Is it more blue than purple, by Rodin or Picasso? Does it have a cat in it, or feature a woman wearing an ornate piece of jewelery? 

In this film directed by Fred Rowson via production company Colonel Blimp for Agency 101, London, a panel of eight people is convened to explore dozens of artworks until just one–the perfect one–is left standing.

It’s a ludicrous task of course. A waste of time. All done simply to highlight the fact that there is no such thing as the perfect work of art. But with the National Art Pass from the UK Art Fund everybody can find something they adore. 

Titled Perfect Work of Art, the film was directed by Fred Rowson via production company Colonel Blimp. It is being shown online and in cinemas.

For over 110 years Art Fund has supported museums and galleries, helping them to buy and display great works of art for everyone to enjoy. The National Art Pass gives Art Fund members free entry to over 240 museums, galleries and historic houses across the UK as well as 50% off entry to major exhibitions.

Credits

Client Art Fund Agency 101 London Alex Pemberton, producer; Mark Elwood, creative director; Gavin Cumine, creative. Production Colonel Blimp Fred Rowson, director; Paul Weston, exec producer; Corin Taylor, producer. Editorial Speade Sacha Szwarc, editor; Kirsty Oldfield, producer. Postproduction Framestore Edwin Metternich, colorist; Katie Rhodes, Flame; Chris Antony, post producer. Sound Design Factory Neil Johnson, sound designer; Becs Bell, sound post producer. Cast Cornelia Baumann, Michael Eaves, Andrew Francis, Colette Kelly, Pina Akin, Oziona Ihesiene, Paul Hattori, Martin Atkinson, Louvaine Inman and Mikey Bharj 

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