Colle McVoy, Minneapolis served as agency and in-house produced this “Get On Board” spot for the Recreational Boating and Fishing Foundation.
Agency group creative director Dustin Black directed the piece which is driven by a score from Yessian Music.
Client Recreational Boating and Fishing Foundation Agency Colle McVoy, Minneapolis Dustin Black, group creative director; Puja Shah, creative director; Lydia Choi, art director; Ann Parrin, copywriter; John Borchardt, executive producer. Production Colle McVoy, Minneapolis (in-house) Dustin Black, director. Editorial David Henegar Editorial, Minneapolis David Henegar, editor. Music Yessian Music, Detroit Kevin Simon, composer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Grey Ghost, Minneapolis, Greg Geitzenauer, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
