Carlos Lascano of Bent Image Lab directed this mixed-media spot in which a crazed soccer fan dressed in red and white Coca-Cola colors flies a giant football shoe that runs on bottles of Coke and spews out a refreshing exhaust of carbonated bottles in the shape of soccer balls. The bubbles shower the city, transforming its residents into fun loving crazy soccer fans. Agency is Santo with offices in Buenos Aires, London and Milan.
Credits
Client: Coca-Cola; Agency: Santo, Buenos Aires, London, Milan. Sebastian Wilhelm, executive creative director/copywriter; Maximiliano Anselmo, executive creative director/art director; Pablo Minces, creative director/copywriter; Juan Pablo Lufrano, copywriter; Leando Sussman, executive producer; Nadia Lozano, producer; Production Company: Bent Image Lab; Carlos Lascano, director/production designer/character designer; Ray Di Carlo, exec producer; David Daniels, creative partner; Marissa Weisman, producer; Paula Lema, Louise Barlow, Kevin Sullivan, line producers; Joshua Cox, technical director/CG rigger; Javier Leon, CG art director; Eric Scheur, lead animator; Austin Hillebrecht, Michael Wilson, Ryan Hayford, Jim Donovan, Anthony Soto, animators; Shirak Agresta, CG artists; Donielle Blanc, CG artist/CG rigger; Isabel Garcia Jaen, Alvaro Gasco, Omar Sarmiento, modeling/texturing; Gina Burgess, CG artist-modeling/texturing-CG rigger; Arantxa Claudio, Libor Batek, Martin Licko, Josef Kasal, Pavel Siska, Frantisek Stepanek, Dan Falta, modeling; Shirak Agresta, modeling/CG rigger; Patrick Dorris, Daryn Olson, Paul Hormis, CG rigger; Colin Batty, Jesse McManus, character designers; Abbey Paccia, character designer/2D artist; Dave Manuel, Stephen Bodin, Sally Sherwood, 2D artists; Nate Hallinan, matte painter; Cameron Carson, lead compositor; Evan Phillips, Chris Russo, compositors; Shawn Wight, lead editor; Liam Gillies, Brent Heise, editors; Jalal Jemison, colorist; Jim Birkett, elements DP; Nathanael Horton, Jacqueline Fitzgerald, Eryn Murrie, production coordinators; Music: Cake; Andrew Casher, exec producer; Gogol Bordelo, music; “Let’s Get Crazy” (Coca Cola UEFA Euro 2012 Anthem) Audio: Limbocker Studios, Portland Lance Limbocker, sound designer/mixer.
NDS Contest Year:2014
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
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