This spot takes us inside a Coke vending machine which houses a winter wonderland of Winter Olympics sports, perfectly underscoring the beverage's sponsorship of the Winter Games in Sochi.
CreditsVisual Effects/Animation: Bent Image Lab, Portland, Ore., and Barcelona, Spain Nicholas Weigel, director; Ray Di Carlo, Tsui Ling Toomer, EPs; Paul Diener, producer; Nate Hallinan, Robert Valley, Mike Smith, concept artists; Robin Ator, Damien Lopez, Abbey Paccia, Morgan Sheffield, storyboard/layout artists; Jordan Schneider, photogrammetry photography; Darrell Abney, Kaden Cook, Esau Perez, Isabel Garcia, Paloma Alperi, Marta Pombo, Carlos Lopez, modelers; Paul DeSilva, Adam C. Sager, Orland Nutt, Erich Richter, composite artists; Josh Cox, lead TD; Galen Beals, Paul Homis, Stef Kofman, Gina Burgess, Sarah DeFlaminis, Adrian Gray, Daniel Barrionuevo, TDs; Henning Koczy, Aja Bogdanoff, Zach Rahman, Josh Look, Jesse Jones, Jose Antonio Portillo, animators; Jaier Leon, creative director; Rocio Sainz, CG producer. (Toolbox: Photoshop, After Effects, Final Cut Pro, Illustrator, Agisoft, 3D Studio Max, Maya, Zbrush, V-ray) Agency: McCann Russia, Moscow Production: Bent Image Lab, Portland Nicholas Weigel, director
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More