This spot takes us inside a Coke vending machine which houses a winter wonderland of Winter Olympics sports, perfectly underscoring the beverage's sponsorship of the Winter Games in Sochi.
Credits
Visual Effects/Animation: Bent Image Lab, Portland, Ore., and Barcelona, Spain Nicholas Weigel, director; Ray Di Carlo, Tsui Ling Toomer, EPs; Paul Diener, producer; Nate Hallinan, Robert Valley, Mike Smith, concept artists; Robin Ator, Damien Lopez, Abbey Paccia, Morgan Sheffield, storyboard/layout artists; Jordan Schneider, photogrammetry photography; Darrell Abney, Kaden Cook, Esau Perez, Isabel Garcia, Paloma Alperi, Marta Pombo, Carlos Lopez, modelers; Paul DeSilva, Adam C. Sager, Orland Nutt, Erich Richter, composite artists; Josh Cox, lead TD; Galen Beals, Paul Homis, Stef Kofman, Gina Burgess, Sarah DeFlaminis, Adrian Gray, Daniel Barrionuevo, TDs; Henning Koczy, Aja Bogdanoff, Zach Rahman, Josh Look, Jesse Jones, Jose Antonio Portillo, animators; Jaier Leon, creative director; Rocio Sainz, CG producer. (Toolbox: Photoshop, After Effects, Final Cut Pro, Illustrator, Agisoft, 3D Studio Max, Maya, Zbrush, V-ray) Agency: McCann Russia, Moscow Production: Bent Image Lab, Portland Nicholas Weigel, director
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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