A tough guy seemingly poised to commit violent acts that have become video game staples instead turns out to be a pussycat who spreads good will throughout an urban neighborhood, helping to transform it from a battle zone to a little utopia. Among his instruments of change in this computer animation video game-style commercial is a bottle of Coca-Cola.
Credits
Agency: Wieden+Kennedy | Portland Hal Curtis, Mark Fitzloff, creative directors; Sheena Brady, copywriter; Shannon McGlothin, art director; Niki Polyocan, producer. Music: Amber (Heavenly) Music H. Scott Salinas, arranger (of ๏ฟฝYou Give A Little Love,๏ฟฝ composed by Paul Williams); Chris Smith, sound designer; Michelle Curran, executive producer; Carol Dunn, producer. Sound Design: Amber (Heavenly) Music Chris Smith, sound designer Audio: POP Sound Peter Rincon, mixer Animation: Nexus Productions, London Smith & Foulkes, directors; Ben Cowell, head of 3D/lead lighting/modeling artist; Reece Millidge, animation supervisor; Darren Price, character supervisor/modeling; Stuart Doig, Ben Crowe, Antoine Bourruel, Alberto Lara, Andres Puente, animators; Dean Koonjul, Dany Sayers, compositors.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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