Psyop shows us some clever insects who make off with their coveted prize, a bottle full of Coca-Cola, in this Super Bowl spot out of Wieden+Kennedy, Portland.
Credits
Agency: Wieden+Kennedy | Portland Hal Curtis, Sheena Brady, creative directors; James Moslander, Lee Jennings, art directors; Marc D’Avignon, copywriter; Matt Hunnicutt, sr. producer; Juliana Montgomery, associate producer. Production Company: Psyop Psyop, director; Todd Mueller, Kylie Matulick, creative directors; Neysa Horsburgh, exec producer; Michael Schlenker, live action producer. Editorial: Psyop Brett Nicoletti, editor; Thomas Knight, post coordinator. Visual Effects: Psyop Tina Chang, VFX producer; Andrew Romatz, VFX supervisor/CG lead; Thhibault Debaveye, VFX supervisor/lead Flame artist; Lane Jolly, 2D desktop supervisor; John Valazquez, animation lead; Mike Dalzell, lighting lead/look development; Mike Makara, Todd Constantine, Sarah Bocket, John Cherniack, pre-vis; Jan Bitzer, pre-vis/FX; Kiel Gnebba, FX; Alex Kolasinski, Sarah Eim, Flame artists; Jared Sandrew Michael Dobbs, Miguel Bautista, compositors; Kyle Cassidy, sr. lighter; Katie Yoon, Wendy Klein, lighters/look deve
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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