Beacon Street Studios turned out music and sound design for this spot in which NASCAR drivers and a capacity stadium audience break out into song, “teaching the world (and NASCAR nation] to sing.” Mike Long of Epoch Films directed the :60 for Wieden+Kennedy, Portland, Ore.
Credits
Agency: Wieden+Kennedy | Portland Hal Curtis, Sheena Brady, creative directors; Nate Miller, art director; Brian Murphy, writer; Ben Grylewicz, executive producer; Andy Murillo, producer. Production Company: Epoch Films, LA Office Mike Long, director; Jerry Solomon, exec producer; Tracy Broaddus, line producer. Editorial: Joint Editorial, Portland, Ore Matt Hilber, editor; Vicky Poole, assistant editor; Emily Fincher, producer. Visual Effects: Zoic Studios Leslie Ekker, VFX supervisor; Neil Ingram, producer; Erik Press, exec producer ;Sean tompkins, VFX coordinator. Music: Beacon Street Studios Andrew Feltenstein, John Nau, composers; Brian Chapman, sound designer; Adrea Lavezzoli, producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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