Animal Logic, Sydney, served as production/visual effects company on this spot marking the return of the Coke Polar Bears. This time, two bears are watching the Super Bowl on TV; one is frustrated over his team’s poor showing, ventures outside the cave to perform a highlight reel catch of a Coke bottle thrown to him. He looks behind him to see the defenders he knocked about and left behind to make the clutch grab. Agency is Wieden+Kennedy, Portland, Ore.
Credits
Agency: Wieden+Kennedy | Portland Hal Curtis, Jeff Gillette, creative directors; Heather Ryder, copywriter; Chris Thurman, art director; Lindsay Reed, sr. producer; Laurie holtz, project manager; Peter Gannon, music producer; Mark Fitzloff, Susan Hoffman, executive creative directors; Ben Grylewicz, executive producer. Production Company: Animal Logic David Scott, director, Feargal Stewart, CG supervisor/character surfacer; Georgie Uppington, producer; Sandra Mondange/Julie Podolski, coordinators; Charles Santoso, art director/character concept artist/matte painter; Michael Halford, environment concept artist/matte painter; Kim Taylor, environment concept artist; Don Walker, Lianne Hughes, Kevin Peaty, storyboard artists; Stefan Literini, JP Molloy, character modellers; Adam Ryan, Darek Oczak, character riggers; Martin Newcombe, Nerys Lincoln, Camela Cheng, Mark Robinson, character surfacers; Sebastian Gourdal, Anita Breitbarth, Aaron Hoffman, environment surfacers; Kurtis Richmond, Cartel Artists, ma
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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