In their 25th anniversary celebration, the iconic Polar Bears are back in Coca-Cola’s latest Christmas campaign. Classic holiday situations inspire the new campaign called “Christmas Rules” from agency DAVID Sรฃo Paulo, with animation by LOBO/Vetor Zero, Sรฃo Paulo.
This short film reminds us that everyone has a special role at the Christmas table, even if away from home.
Client Coca-Cola Brazil Agency DAVID Sรฃo Paulo Rafael Donato, creative VP; Edgard Gianesi, creative director; Lucas Silva, Lucas Vigliar, Fernanda Machado, copywriters; Fabio Natan, Thiago Ferreira, Christiano Vellutini, art directors; Fabiano Beraldo, Fernanda Peixoto, Gustavo Viola, producers. Production LOBO/Vetor Zero, Sรฃo Paulo Alton, director; Alberto Lopes, Sergio Salles, exec producers; Eduardo Silva, Ricardo Vaz, producers; Binho, Alceu, coordinators; Libero, storyboards; Christo Silveira, storyboard/concepts; Katan Walker, concepts; Tiago Hoisel, animatic; Guto Sposito, Marcel Fukuwara, modeling bears; Felipe Bassi, Victor Hugo Souza, Adam Pierre, Smirkoff, Leo Rezende, modeling props; Leo Cadaval, animation coordinator; Marchinho, animation supervisor; Leandro Pena, compositor; Broki, motion; Jonathan Edward, Eder Cardoso, Daniel Bahia, Stephanie Kajimoto, Jonanthan Bento, Vitor Poli, Jerome Saravas and Ze Alexandre Rigg: Flavio Castello, Felipe Gimenes, Lucas Magalhรฃes, 3D animation (Toolbox: Maya, Yeti, phoenix FD, Houdini, Unity, Nuke) Sound Production Jamute, audio; James Pinto, Leck Gomes, producers.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
