In their 25th anniversary celebration, the iconic Polar Bears are back in Coca-Cola’s latest Christmas campaign. Classic holiday situations inspire the new campaign called “Christmas Rules” from agency DAVID Sรฃo Paulo, with animation by LOBO/Vetor Zero, Sรฃo Paulo.
This short film reminds us that everyone has a special role at the Christmas table, even if away from home.
Client Coca-Cola Brazil Agency DAVID Sรฃo Paulo Rafael Donato, creative VP; Edgard Gianesi, creative director; Lucas Silva, Lucas Vigliar, Fernanda Machado, copywriters; Fabio Natan, Thiago Ferreira, Christiano Vellutini, art directors; Fabiano Beraldo, Fernanda Peixoto, Gustavo Viola, producers. Production LOBO/Vetor Zero, Sรฃo Paulo Alton, director; Alberto Lopes, Sergio Salles, exec producers; Eduardo Silva, Ricardo Vaz, producers; Binho, Alceu, coordinators; Libero, storyboards; Christo Silveira, storyboard/concepts; Katan Walker, concepts; Tiago Hoisel, animatic; Guto Sposito, Marcel Fukuwara, modeling bears; Felipe Bassi, Victor Hugo Souza, Adam Pierre, Smirkoff, Leo Rezende, modeling props; Leo Cadaval, animation coordinator; Marchinho, animation supervisor; Leandro Pena, compositor; Broki, motion; Jonathan Edward, Eder Cardoso, Daniel Bahia, Stephanie Kajimoto, Jonanthan Bento, Vitor Poli, Jerome Saravas and Ze Alexandre Rigg: Flavio Castello, Felipe Gimenes, Lucas Magalhรฃes, 3D animation (Toolbox: Maya, Yeti, phoenix FD, Houdini, Unity, Nuke) Sound Production Jamute, audio; James Pinto, Leck Gomes, producers.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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