This commercial is comprised of a series of entertaining scenes. In the first scene a stereotypically English style gentleman, John Cleese, wearing a top hat and cane is standing on a commuter train drinking a cup of tea from a china tea cup with a saucer. In the next scene skater boy, Tony Hawk, boasts to a group of his peers in a coffee shop. Finally, Seal sings “Crazy” while sitting on a woman’s lap. A narrator then informs that Intel Centrino mobile technology for laptops provides brilliant movies, amazing music and intense gaming.
Credits
Agency: McCann Erickson Joyce King Thomas, chief creative officer; Jonathan Cranin, worldwide creative director (McCann Worldgroup); Bill Oberlander and Tom Bagot, executive creative directors; Gail Barlow, associate creative director/copywriter; Sasha Shor, associate creative director/art director; Peter Friedman, head of broadcast production; Jonathan Shipman, executive producer/deputy head of production; Jennifer Chen, assistant producer; Mike Boris, music producer. Production Company: MJZ Dante Ariola, director; Toby Irwin, DP; David Zander, executive producer; Jeff Scruton, senior executive producer; Natalie Hill, line producer. Shot on location in Los Angeles and on stage at Universal Stages, Universal City, Calif. Editorial: Lost Planet Charlie Johnston, editor; Jesse Haas, assistant editor; Desiree Cobb, producer. Postproduction: The Mill New York Aidan Thomas, online editor; Fergus McCall, colorist; Lily Crowley and Angela Botta, producers. Music: Fluid Andrew Sherman and
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
Read MoreMySHOOT Profiles
Add A Comment