This commercial is comprised of a series of entertaining scenes. In the first scene a stereotypically English style gentleman, John Cleese, wearing a top hat and cane is standing on a commuter train drinking a cup of tea from a china tea cup with a saucer. In the next scene skater boy, Tony Hawk, boasts to a group of his peers in a coffee shop. Finally, Seal sings “Crazy” while sitting on a woman’s lap. A narrator then informs that Intel Centrino mobile technology for laptops provides brilliant movies, amazing music and intense gaming.
Credits
Agency: McCann Erickson Joyce King Thomas, chief creative officer; Jonathan Cranin, worldwide creative director (McCann Worldgroup); Bill Oberlander and Tom Bagot, executive creative directors; Gail Barlow, associate creative director/copywriter; Sasha Shor, associate creative director/art director; Peter Friedman, head of broadcast production; Jonathan Shipman, executive producer/deputy head of production; Jennifer Chen, assistant producer; Mike Boris, music producer. Production Company: MJZ Dante Ariola, director; Toby Irwin, DP; David Zander, executive producer; Jeff Scruton, senior executive producer; Natalie Hill, line producer. Shot on location in Los Angeles and on stage at Universal Stages, Universal City, Calif. Editorial: Lost Planet Charlie Johnston, editor; Jesse Haas, assistant editor; Desiree Cobb, producer. Postproduction: The Mill New York Aidan Thomas, online editor; Fergus McCall, colorist; Lily Crowley and Angela Botta, producers. Music: Fluid Andrew Sherman and
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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