This commercial is comprised of a series of entertaining scenes. In the first scene a stereotypically English style gentleman, John Cleese, wearing a top hat and cane is standing on a commuter train drinking a cup of tea from a china tea cup with a saucer. In the next scene skater boy, Tony Hawk, boasts to a group of his peers in a coffee shop. Finally, Seal sings “Crazy” while sitting on a woman’s lap. A narrator then informs that Intel Centrino mobile technology for laptops provides brilliant movies, amazing music and intense gaming.
Credits
Agency: McCann Erickson Joyce King Thomas, chief creative officer; Jonathan Cranin, worldwide creative director (McCann Worldgroup); Bill Oberlander and Tom Bagot, executive creative directors; Gail Barlow, associate creative director/copywriter; Sasha Shor, associate creative director/art director; Peter Friedman, head of broadcast production; Jonathan Shipman, executive producer/deputy head of production; Jennifer Chen, assistant producer; Mike Boris, music producer. Production Company: MJZ Dante Ariola, director; Toby Irwin, DP; David Zander, executive producer; Jeff Scruton, senior executive producer; Natalie Hill, line producer. Shot on location in Los Angeles and on stage at Universal Stages, Universal City, Calif. Editorial: Lost Planet Charlie Johnston, editor; Jesse Haas, assistant editor; Desiree Cobb, producer. Postproduction: The Mill New York Aidan Thomas, online editor; Fergus McCall, colorist; Lily Crowley and Angela Botta, producers. Music: Fluid Andrew Sherman and
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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