Yessian Music handled music and sound design for this piece which shows us the stress of dandruff sparked by planning a wedding, with Clear being an antidote of sorts for the surreal angst being felt by a bride who's having a rough go of it.
James Teh of Bullet, Bangkok, directed for agency Mullen Lowe Singapore.
Music/Sound: Yessian Music, New York Brian Yessian, chief creative officer; Michael Yessian, head of production; Mike Dragovic, composer; Weston Fonger, sound designer. Audio Post: Vinyl Mix, New York Weston Fonger, mixer Agency: Mullen Lowe Singapore Erick Rosa, executive creative director; Shengjin Ang, Daniel Kee, creative directors; Fuzzy Abideen, producer. Production: Bullet Production, Bangkok James Teh, director Editorial OMG Post/Bangkok Adam Hussey and Lester, editors. Postproduction The Post Bangkok
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
