Yessian Music handled music and sound design for this piece which shows us the stress of dandruff sparked by planning a wedding, with Clear being an antidote of sorts for the surreal angst being felt by a bride who's having a rough go of it.
James Teh of Bullet, Bangkok, directed for agency Mullen Lowe Singapore.
CreditsMusic/Sound: Yessian Music, New York Brian Yessian, chief creative officer; Michael Yessian, head of production; Mike Dragovic, composer; Weston Fonger, sound designer. Audio Post: Vinyl Mix, New York Weston Fonger, mixer Agency: Mullen Lowe Singapore Erick Rosa, executive creative director; Shengjin Ang, Daniel Kee, creative directors; Fuzzy Abideen, producer. Production: Bullet Production, Bangkok James Teh, director Editorial OMG Post/Bangkok Adam Hussey and Lester, editors. Postproduction The Post Bangkok
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More