Yessian Music handled music and sound design for this piece which shows us the stress of dandruff sparked by planning a wedding, with Clear being an antidote of sorts for the surreal angst being felt by a bride who's having a rough go of it.
James Teh of Bullet, Bangkok, directed for agency Mullen Lowe Singapore.
Music/Sound: Yessian Music, New York Brian Yessian, chief creative officer; Michael Yessian, head of production; Mike Dragovic, composer; Weston Fonger, sound designer. Audio Post: Vinyl Mix, New York Weston Fonger, mixer Agency: Mullen Lowe Singapore Erick Rosa, executive creative director; Shengjin Ang, Daniel Kee, creative directors; Fuzzy Abideen, producer. Production: Bullet Production, Bangkok James Teh, director Editorial OMG Post/Bangkok Adam Hussey and Lester, editors. Postproduction The Post Bangkok
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
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