Clay Weiner of Biscuit Filmworks directed this package of spots which take us to the family dinner table where the father, played by comedian Will Ferrell, is oblivious to everything except his smartphone. Overdosing on social media, he’s of no use during what should be quality family time.
In this ad titled “Cat Filter” we see kids seemingly in mourning, talking about how they miss their dad. The wife is also sad. But we find out that poppa is alive and well. It’s just that his presence is missed as he’s playing with a filter that makes him look like a cat on his mobile device.
Creative for the “Device Free Dinner” campaign for client Common Sense Media came out of Goodby Silverstein & Partners.
“We know that kids who have dinners at the table without devices get better grades, have healthier eating habits and are more socialized than kids who have devices at the table,” said Margaret Johnson, partner and CCO, GS&P. “So we enlisted some celebrity help to show the importance of having device-free dinners.”
CreditsClient Common Sense Media Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Hanna Wittmark, art director; Kate Baynham, copywriter; Tod Puckett, director of production; Olivia Baker, producer. Production Biscuit Filmworks Clay Weiner, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Lisa Stockdale, producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Doug Chamberlain, DP; Jeff Higinbotham, production designer. Editorial Arcade Edit Sean LaGrange, editor; Tessa Malsam, assistant editor; Kirsten Thon-Webb, head of production; Crissy DeSimone, exec producer; Adam Parker, producer. Online/VFX Timber Jonah Hall, Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Chris Homel, lead Flame artist; Brandon Harden, Flame assistant; Emily Avoujageli, sr. producer. Color Gregory Reese, colorist; Thatcher Peterson, exec producer; Diane Valera, color producer. Sound Design/Mix Lime Studios Joel Waters, Mixer; Stephen Fredericks, assistant mixer; Susie Boyajan, exec producer. Music Butter Max Schad (BMI), composer; Annick Mayer, exec producer. Butter Cuts (BMI), publisher/label.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More