Clay Weiner of Biscuit Filmworks directed this package of spots which take us to the family dinner table where the father, played by comedian Will Ferrell, is oblivious to everything except his smartphone. Overdosing on social media, he’s of no use during what should be quality family time.
In this ad titled “Cat Filter” we see kids seemingly in mourning, talking about how they miss their dad. The wife is also sad. But we find out that poppa is alive and well. It’s just that his presence is missed as he’s playing with a filter that makes him look like a cat on his mobile device.
Creative for the “Device Free Dinner” campaign for client Common Sense Media came out of Goodby Silverstein & Partners.
“We know that kids who have dinners at the table without devices get better grades, have healthier eating habits and are more socialized than kids who have devices at the table,” said Margaret Johnson, partner and CCO, GS&P. “So we enlisted some celebrity help to show the importance of having device-free dinners.”
Credits
Client Common Sense Media Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Hanna Wittmark, art director; Kate Baynham, copywriter; Tod Puckett, director of production; Olivia Baker, producer. Production Biscuit Filmworks Clay Weiner, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Lisa Stockdale, producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Doug Chamberlain, DP; Jeff Higinbotham, production designer. Editorial Arcade Edit Sean LaGrange, editor; Tessa Malsam, assistant editor; Kirsten Thon-Webb, head of production; Crissy DeSimone, exec producer; Adam Parker, producer. Online/VFX Timber Jonah Hall, Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Chris Homel, lead Flame artist; Brandon Harden, Flame assistant; Emily Avoujageli, sr. producer. Color Gregory Reese, colorist; Thatcher Peterson, exec producer; Diane Valera, color producer. Sound Design/Mix Lime Studios Joel Waters, Mixer; Stephen Fredericks, assistant mixer; Susie Boyajan, exec producer. Music Butter Max Schad (BMI), composer; Annick Mayer, exec producer. Butter Cuts (BMI), publisher/label.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
