The Mill NY and Draftfcb New York teamed on this PSA which shows us the travesty of wasted food–with hundreds of thousands of discarded apples spilling out from a train onto a subway platform. The spot was filmed on an iPhone with VFX from The Mill.
Credits
Agency: DraftFCB | New York Michael Simons, chief creative officer; Keith Loell, executive creative director; Greg Wikoff, sr. copywriter; Todd Eisner, sr. art director; brad Muramoto, jr. art director; Liz Haberman, sr. producer. Production Company: The Mill, New York Angus Kneale, Yann Mabille, directors; Dan Roberts, producer; Richard Schwab, line producer. Editorial: The Mill, New York Angus Kneale, Yann Mabille, Vincent Baeretsoen, editors. Visual Effects: The Mill, New York Angus Kneale, creative director; Yann Mabille, joint head of 3D; Dan Roberts, producer; Vincent Baertsoen, lead 3D; Naotaka Minami, 3D; Cole Schreiber, lead Flame; Gigi Ng, Flame assist; Melissa Graff, Combustion; James Studdart, Alex Maxwell, still photographers. Audio: Sound Lounge Evan Mangiamele, Philip Loeb, sound designers/mixers; Gloria Pitagorsky, exec producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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