Mannequins are populating a city. A diner is completely filled with mannequins. A single human woman is passing out “Fight Mannequinism” flyers on the still streets with mannequins behind the wheels of motionless cars and places flyers on still mannequin pedestrians. The woman stops and smiles as a gang of other people appear over the horizon and the web address “fightmannequinism.org” is shown above their heads. NOTE: This is a public service message to urge people to take action in their community and not be passive. A look at the URL reveals “Mannequinism is a condition caused by political inactivity.” That can be cured when the sufferer becomes “involved in an issue or cause he or she cares about.”
Credits
Agency: West Wayne Scott Sheinberg, chief creative officer; Steve Baer, executive creative director; Joel Davis, art director; Kevin Botfeld, copywriter; Connie Newberry, director of broadcast/producer Production Company: Villains The Guard Brothers (Tom and Charles), directors; Richard Goldstein, executive producer; Matt Caltabiano, producer; Tami Reiker, DP Editorial: Union Editorial Nick Lofting, editor Postproduction: Union Editorial,Company 3 Los Angeles Todd Iorio, online editor/Flame artist,Mike Pethel, colorist Music: Elias Arts David Wittman, composer/arranger; Dean Hovey, sound designer Audio: Union Editorial Josh Eichenbaum, audio post mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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