Mannequins are populating a city. A diner is completely filled with mannequins. A single human woman is passing out “Fight Mannequinism” flyers on the still streets with mannequins behind the wheels of motionless cars and places flyers on still mannequin pedestrians. The woman stops and smiles as a gang of other people appear over the horizon and the web address “fightmannequinism.org” is shown above their heads. NOTE: This is a public service message to urge people to take action in their community and not be passive. A look at the URL reveals “Mannequinism is a condition caused by political inactivity.” That can be cured when the sufferer becomes “involved in an issue or cause he or she cares about.”
Credits
Agency: West Wayne Scott Sheinberg, chief creative officer; Steve Baer, executive creative director; Joel Davis, art director; Kevin Botfeld, copywriter; Connie Newberry, director of broadcast/producer Production Company: Villains The Guard Brothers (Tom and Charles), directors; Richard Goldstein, executive producer; Matt Caltabiano, producer; Tami Reiker, DP Editorial: Union Editorial Nick Lofting, editor Postproduction: Union Editorial,Company 3 Los Angeles Todd Iorio, online editor/Flame artist,Mike Pethel, colorist Music: Elias Arts David Wittman, composer/arranger; Dean Hovey, sound designer Audio: Union Editorial Josh Eichenbaum, audio post mixer
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
MySHOOT Profiles
Add A Comment