Two kids bid a tearful farewell to their pet goldfish Sammy, flushing him down the toilet. However, so they can keep in touch with their pet, the youngsters also dump a cell phone into the toilet bowl. A voiceover relates, “Misplace your phone? Skip the grieving process with a great deal on the coolest new phone at Cingular.”
Credits
Production Company: Apache Films Bill Kelman, director; Robbie Howard, producer; Kelly Koskella, co-producer; Damien Collier, DP; Irwin Mehlman, production designer. Postproduction: Filmworks/FX Nadeem Chawdhry, colorist Music: Ben Audio, Venice Ben Davis, composer/audio post mixer Sound Design: Ben Audio, Venice Ben Davis, sound designer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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