As a man walks through the city with a composed and confident stride all of his reflections and shadows dance to the up-beat song playing in the background. When the man’s phone rings the music stops and his shadow begins walking, just as the man is. As soon as he hangs up the phone, the music returns and the shadow begins dancing again. The advertisement is for singular’s Sliver phone with iTunes.
Credits
Agency: BBDO North America, Atmosphere BBDO BBDO/ Atlanta & NY: Creative Director/EVP/CD, Susan Credle; Creative Director/SVP/CD, Steve Rutter, Dave Stanton; Creative Director/SVP/ Group CD, Jeff Nixon, Rick Wakefield; SVP Executive Producer, Bob Emerson; Senior Producer, Nicole Lundy; Copywriter, Jeff Nixon Production Company: @radical.media Director, Dave Meyers; Executive Producers, Jon Kamen, Frank Stiefel, Gregg Carlesimo Editorial: 89 Editorial, Inc. Editor, Chris Davis Postproduction: Company 3 Los Angeles Colorist, Stefan Sonnenfeld Visual Effects: Method,Eye Ball VFX Executive Producer, Neysa Horsburgh; VFX Producer, Elizabeth Ryan; Lead 2D VFX Artist, Alex Frisch; 2D VFX Artist, Andrew Eskner; 3D VFX Artist, Scott Metzger; Junior 2D VFX Artists, Sarah Eim, Katrina Salicrup, Kyle Obley; CG Technical Supervisor, Gil Baron; VFX Shoot Supervision, Elizabeth Ryan, Gil Baron,CGI Brand Titles: Executive Producer, Mike Eastwood; Senior Producer, Eve Ehrich; Creative Director
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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