A mother and daughter have what sounds like a typical argument over whether or not the youngster should have a cell phone–but atypically they are saying positive things to each other and actually agreeing that a phone makes sense.
Credits
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Susan Credle, executive creative director; Mark Wegwerth, creative director/copywriter; Christopher Cole, creative director/art director; Peter Feldman, executive producer. Production Company: Park Pictures Alison Maclean, director; Caroline Kousidonis, producer; Ellen Kuras, DP. Editorial: MacKenzie Cutler Ian Mackenzie, editor. Postproduction: Company 3 New York Billy Gabor, colorist. Audio: Sound Lounge Tom Jucarone, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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