A man wearing a bathrobe is sitting in his office. The office has glass walls, bookshelves, and a computer on which he is struggling. You hear the sounds of a dial up modem trying to work over and over. Tow kinds press their faces up against the glass. The man gets up and goes to his door. He steps out and realizes he is a museum exhibit titled “Dial-Up Man.” He sees “Neanderthal Man” who nods hello to him from across the hall. An announcer ends the commercial by saying “Zoom Town high Speed internet. $20 a month from Cincinnati Bell.”
Credits
Agency: Gee, Jeffery & Partners Advertising Rob Simpson, creative director; Martin Buchanan, associate creative director; Eric Jones, art director; Nathan Dye, copywriter; Tess Waisglass, freelance producer Production Company: Circle Productions Tom De Cerchio, director; Karen Tameanko, executive producer; Kate Dale, producer; Doug Koch, DP Editorial: Panic & Bob, Toronto Andy Ames, editor; Sam McLaren, executive producer Postproduction: The Lab | Toronto Lee Engleman, colorist Visual Effects: Eyes Post Andrew Hunter, visual effects artist/executive producer Music: David Fleury Music David Fleury, composer Sound Design: David Fleury Music Dan Kuntz, sound designer Audio: David Fleury Music David Fleury, audio post mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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