A man wearing a bathrobe is sitting in his office. The office has glass walls, bookshelves, and a computer on which he is struggling. You hear the sounds of a dial up modem trying to work over and over. Tow kinds press their faces up against the glass. The man gets up and goes to his door. He steps out and realizes he is a museum exhibit titled “Dial-Up Man.” He sees “Neanderthal Man” who nods hello to him from across the hall. An announcer ends the commercial by saying “Zoom Town high Speed internet. $20 a month from Cincinnati Bell.”
Credits
Agency: Gee, Jeffery & Partners Advertising Rob Simpson, creative director; Martin Buchanan, associate creative director; Eric Jones, art director; Nathan Dye, copywriter; Tess Waisglass, freelance producer Production Company: Circle Productions Tom De Cerchio, director; Karen Tameanko, executive producer; Kate Dale, producer; Doug Koch, DP Editorial: Panic & Bob, Toronto Andy Ames, editor; Sam McLaren, executive producer Postproduction: The Lab | Toronto Lee Engleman, colorist Visual Effects: Eyes Post Andrew Hunter, visual effects artist/executive producer Music: David Fleury Music David Fleury, composer Sound Design: David Fleury Music Dan Kuntz, sound designer Audio: David Fleury Music David Fleury, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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