Director Alessandro Pacciani continues to build on his automotive filmmaking pedigree with this spot titled “Beginnings” for the Acura NSX out of agency mcgarrybowen, Shanghai.
We see that a race car driver is sometimes born as a child gets behind the wheel of a truck, much to the chagrin of its owner, and zips through a rural field. The adrenaline rush the lad feels in the driver’s seat is something he looks to pursue as he grows into young adulthood. But it takes vigorous training to master a race car. He experiences highs and lows but ultimately takes the reins of an Acura NSX, beautifully shot in this spot as the vehicle takes on the track with ease and grace.
Director Pacciani is repped in the U.S. by production house Chromista.
Credits
Client Acura NSX Agency mcgarrybowen Shanghai Production Alessandro Pacciani, director; Paul Meyers, DP; Rob Smyth, producer. Editorial Marco Battiloro, editor. Color Company 3 Siggy Ferstl, colorist. Sound Design & Mix Source Sound Inc. L.A. Charles Deenen, supervising sound designer & mixer; Csaba Wagner, sound designer; Braden Parkes, sound editor.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
