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    Chromista’s Alessandro Pacciani Directs Adrenaline Surge For Acura NSX and mcgarrybowen, Shanghai

    By SHOOTUpdated:No Comments2764 Views

    Director Alessandro Pacciani continues to build on his automotive filmmaking pedigree with this spot titled “Beginnings” for the Acura NSX out of agency mcgarrybowen, Shanghai.

    We see that a race car driver is sometimes born as a child gets behind the wheel of a truck, much to the chagrin of its owner, and zips through a rural field. The adrenaline rush the lad feels in the driver’s seat is something he looks to pursue as he grows into young adulthood. But it takes vigorous training to master a race car. He experiences highs and lows but ultimately takes the reins of an Acura NSX, beautifully shot in this spot as the vehicle takes on the track with ease and grace.

    Director Pacciani is repped in the U.S. by production house Chromista.

    Credits

    Client Acura NSX Agency mcgarrybowen Shanghai Production Alessandro Pacciani, director; Paul Meyers, DP; Rob Smyth, producer. Editorial Marco Battiloro, editor. Color Company 3 Siggy Ferstl, colorist. Sound Design & Mix Source Sound Inc. L.A. Charles Deenen, supervising sound designer & mixer; Csaba Wagner, sound designer; Braden Parkes, sound editor.

    Media Type:Commercial: Cinema
    ScreenWork Categories:Commercial
    Video Tags:Alessandro PaccianiChromista

    The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey

    Tuesday, November 12, 2024

    Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.

    “We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.

    Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”

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