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    Chromista’s Alessandro Pacciani Directs Adrenaline Surge For Acura NSX and mcgarrybowen, Shanghai

    By SHOOTUpdated:No Comments2767 Views

    Director Alessandro Pacciani continues to build on his automotive filmmaking pedigree with this spot titled “Beginnings” for the Acura NSX out of agency mcgarrybowen, Shanghai.

    We see that a race car driver is sometimes born as a child gets behind the wheel of a truck, much to the chagrin of its owner, and zips through a rural field. The adrenaline rush the lad feels in the driver’s seat is something he looks to pursue as he grows into young adulthood. But it takes vigorous training to master a race car. He experiences highs and lows but ultimately takes the reins of an Acura NSX, beautifully shot in this spot as the vehicle takes on the track with ease and grace.

    Director Pacciani is repped in the U.S. by production house Chromista.

    Credits

    Client Acura NSX Agency mcgarrybowen Shanghai Production Alessandro Pacciani, director; Paul Meyers, DP; Rob Smyth, producer. Editorial Marco Battiloro, editor. Color Company 3 Siggy Ferstl, colorist. Sound Design & Mix Source Sound Inc. L.A. Charles Deenen, supervising sound designer & mixer; Csaba Wagner, sound designer; Braden Parkes, sound editor.

    Media Type:Commercial: Cinema
    ScreenWork Categories:Commercial
    Video Tags:Alessandro PaccianiChromista



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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