A fashion fanatic couple brings their doggie to the groomer. Their coddled Shih Tzu reflects who they are. These obsessed pet parents believe their canine is style simpatico with them. They see the sidewalk as their dog’s own runaway. They insist that the groomer’s inspired cut last time had other jealous pups doing a “doggy double-take” when they got a look-see at his great cut and sense of style during a visit to the park.
In a Petsmart :30 titled “Avant Guardians” and this short film called “Nooks and Crannies,” director Christopher Guest of production house GO captures this over-the-top couple who are akin to the quirky pet parents he introduced us to in his feature Best in Show. Agency is GSD&M, Austin, Texas.
Credits
Client PetSmart Agency GSD&M Scott Brewer, group creative director/art director; Ryan Carroll, group creative director/writer; Ross Aboud, associate creative director/art director; Kevin Dunleavy, associate creative director/writer; Morgan McDonald, art director; Scott Chalkley, writer; Abigail Hinojosa, producer; Adriane Weist, associate agency producer. Production GO Christopher Guest, director; Gary Rose, managing director; Adam Bloom, Catherine Finkenstaedt, exec producers; Mark Hyatt, line producer; Kristian Kachikis, DP. Editorial Mackenzie Cutler Gavin Cutler, editor.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
