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    Christopher Guest Directs “New Parents” Oscar Spot For PetSmart

    By SHOOTUpdated:No Comments3090 Views

    Christopher Guest directed via production house GO this PetSmart :30, titled “New Parents,” which debuted on Sunday’s Oscar telecast. Conceived by agency GSD&M, the spot finds a timid set of first-time pet parents cautiously doting on their duo of adopted puppies when an uninvited and brazen mother-in-law (Jennifer Coolidge), who’s climbed in through a house window, casts protective parenting aside with a dose of “fun mother” time.

    The commercial is part of a “Partners in Pethood” campaign which also includes other Guest-directed spots, including an anthem piece featuring Anna Faris hosting a dog birthday party complete with canine party hats, a bone-shaped cake, costumed puppy photo albums and overwrought pet-rearing discussions. 

    Credits

    Client PetSmart Agency GSD&M, Austin, Texas Scott Brewer, group creative director/art director; Ryan Carroll, group creative director/writer; Kevin Dunleavy, associate creative director/writer; Ross Aboud, associate creative director/art director; Jack Epsteen, sr. VP, director of production; Monique Veillette, producer; Adrian Weist, associate agency producer. Production GO Christopher Guest, director; Gary Rose, managing director; Adam Bloom, Catherine Finkenstaedt, exec producers; Mark Hyatt, producer; Kristian Kachikis, DP. Editorial Mackenzie Cutler, NY Gavin Cutler, editor.

    ScreenWork Categories:Commercial
    Video Tags:Christopher GuestGSD&M

    Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB

    Wednesday, November 13, 2024

    Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.

    The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.

    Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.

    Framestore served as VFX/post studio.

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