This film trailer actually promotes three films–shorts in Coca-Cola’s just launched “Real Magic Presents” Christmas Anthology series “Christmas Always Finds Its Way” on Amazon Prime Video. Coke partnered with OpenX from WPP for the creative development of the series led by Grey. Brian Grazer and Ron Howard’s Imagine Entertainment partnered with production company PRETTYBIRD on the series.
PRETTYBIRD directors Vellas (Brazil), JB Braud (France) and Alex Buono (U.S.) helmed the shorts Alma, Les Petits Mondes De Noël and Christmas Bites, respectively.
“This is the time of the year when we can´t get enough of holiday movies. That’s why, with the help of three amazing directors, we are bringing to life an anthology that expresses all the emotions of the holiday season, beautifully wrapped with unexpected storytelling. Who else other than Coke can bring to the world new magical tales, just in time for the season?” added Javier Campopiano, global chief creative officer at OpenX from WPP, and worldwide CCO of Grey.
Credits
Client Coca-Cola Agency Open X from WPP led by Grey Javier Campopiano, worldwide CCO at Grey and global CCO for OpenX from WPP; Diego Medvedocky, president & CCO LATAM; Brent Singer, executive creative director; Costanza Rossi, creative director-head of art; Alejandro Devoto, CCO Argentina; Jessica Bass, Talia Rapp, creative directors; Manuel Castillo, Enrique Torguet, associate creative directors; Raquel Chicourel, chief strategy officer; David Toussaint, global head of strategy; Donna Yan, strategy director. Townhouse Agency Producers James McPherson, chief production officer; Brooke Kaylor, Saul Metnick, Maxine Hose, executive producers; Megan Swan, sr. producer; Kelsey Longo, producer; Kurt Steinke, director of music production. Production Partner Imagine Entertainment Marc Gilbar, EVP, branded entertainment; Katherine Guerra, development coordinator; Meredith Kaulfers, SVP, documentaries. Production Company PRETTYBIRD Alex Buono, director, Christmas Bites; JB Braud, director, Les Petits Mondes De Noel; Vellas, director, Alma; Matthew Jensen, DP, Christmas Bites; Andre Chemetoff, DP, Les Petits Mondes De Noel; Kahlid Mohtaseb, DP, Alma; Ali Brown, president; Mike Rosen, VP of development; Tracy Hauser, director of production; Brian Lierk, production supervisor; Miles Barfield, postproduction producer; Geoff Walker, line producer, Christmas Bites; Doochy Moult, line producer, Les Petits Mondes De Noel; Helena Medina, line producer, Alma; Aaron Bredley, production supervisor, Christmas Bites; Israel Mijangos, production manager, Alma; Martina Petrikova, production manager, Les Petits Mondes De Noel; Justin Dragonas, production designer, Christmas Bites; Lucie Amosse, production designer, Les Petits Mondes De Noel; Telsa Malouf & Claudio Castelli, production designers, Alma. Casting Jill Anthony Thomas, casting director, Christmas Bites; Paulina Maqueda, casting director, Alma; Michael Illel & Antione Guthman, casting directors, Les Petits Mondes De Noel. Production Services Unit+Sofa, Tiny, Fady Salameh, exec producer; The Lift, Alma; Jose Barrera, Fuad Abed Dalton, exec producers. Music & Sound Machine NY For Christmas Bites: Alex Bingham, mix; Nigel MJanington, sound design & dialogue edit; Philip Clements, Foley record & edit; Eleni Hassabis, original composition & arrangement. For Les Petits Mondes De Noel: Alex Bingham, mix; jack goodman, sound design & dialogue edit; Philip Clements, Foley record & edit; Brice Cagan, original composition & arrangement. For Alma: Alex Bingham, mix, sound design & dialogue edit; Nigel Manington, sound design; James Cobbold, sound design & dialogue edit; Philip Clements, Foley record & edit; Chris Hill, original composition & arrangement. Matej Oreskovic, exec producer; Andi Lewis, sr. producer. Postproduction Significant Others Justin Brukman, managing director; Alyssa St. Vincent, exec producer; Julia Johnson, head of production; Tricia Chatterton-Goldrick, Irka Seng, sr. producers. Editorial Final Cut Justin Brukman, managing director; Sarah Roebuck, exec producer; Penny Ensley, head of production; Jamie Nagler, producer; Patrick Colman, editor, Christmas Bites; Chris Rizzo, assistant editor, Christmas Bites; Adriana Legay, editor, Les Petits Mondes De Noel; Michah Chase, assistant editor, Les Petits Mondes De Noel; Antonio Gomez-Pan, editor, Alma; Alyce Muhammad, assistant editor, Alma; Gerardo Regalado, apprentice editor, Alma. Color Grading TRAFIK Dimitri Zola, colorist; Meghan Lang Bice, sr. exec producer, color; Julia King, color producer; Taylor Pool, color assist. VFX For Alma: NASH Cirilo Bonazzi, VFX supervisor; Flavia Gannam, producer; Andrew Neumann, Alice Villela, Cirilo Bonazzi, Luiz Fernando Tavares Alves, Rafael Assoni, Rafael Jimenez, Renata Prado, VFX artists; Caio Sorrentino, Fagmario Rodrigues, Tomas Piccinini, CG artists; Gabriel Bittencourt, conform. For Christmas Bites Ingenuity Gabriel Regentin, creative director/VFX supervisor; Grant Miller, executive VFX supervisor; Paul Anton, VFX producer; Steven A. Bellin, lead animator; Hui Li, David Gurrola Garcia, FX artists; Paul Baran, CG lead; Rebecca McKee, Matchmove lead; Hugo Martin Sanchez Aguire, comp lead; Andy Gomez, VFX editor; Andrew Hsu, lead pipeline TD; Christopher Kornosky, lead data wrangler.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
