Johnny Kelly of Nexus directed this cinema spot which tells the tale of a farmer who has good intentions but is soon overrun by the process of a mechanized industrialized farm. He then has an epiphany which leads him to building a farm on natural, sustainable methods. Nexus deployed stop frame model animation techniques. Agency was CAA/Chipotle.
Credits
Production Company: Nexus Productions, London Johnny Kelly, director; Cedric Gairard, Chris O�Reilly Charlotte Bavasso, exec producers; Liz Chan, producer; Claire Thompson, Alistair Pratten, production managers; Matt Day, DP; Mark Davies,3D previs lead; Max Halstead, camera assist; Gary Cureton, character animator; Matt Cooper, set animator; Alasdair Brotherston, John Taylor, compositors; Graham Staughton, production designer; Gordon Allen, Ben C�t�, Joe Kirton, art dept.; Elizabeth Day, studio mgr. Music: Duotone Audio Group David Leinhart, music supervision
Willie Nelson, performer covering Coldplay’s “The Scientist” (Justin Stanley, Doyle Bramhall, music producers for Willie Nelson).
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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