A teenage girl remembers the day she went to Children’s Memorial Hospital to treat a recurring tumor. Thanks to that single day, she has since enjoyed 1,427 more�and counting. A voiceover informs us that 70 percent of Chicago-area children diagnosed with brain tumors are treated at the hospital.
Credits
Agency: Element 79 Partners Susan Bertocchi, group creative director; David Boensch, art director; Greg Oreskovich, copywriter; Lisa Von Drehle, freelance producer. Production Company: Rhythm + Hues Commercial Studios Steve Beck, director; Paul Babb, executive producer; Joel Zimmerman, producer; David Kessler, DP Editorial: Rhythm + Hues Commercial Studios Jay Lizarraga, editor; Steve Wellington, additional cutting. Postproduction: Rhythm + Hues Commercial Studios,Company 3 Los Angeles,Spy Post Digital Steve Wellington, online editor,Stefan Sonnenfeld, colorist; Missy Papageorge, producer.,Gary Coates, colorist; Lori Joseph, producer. Visual Effects: Rhythm + Hues Commercial Studios John Heller, visual effects supervisor/lead Flame artist; Yukiko Ishiwata, Eric DeHaven, Flame artists; Sheri Cruz, roto artist; Lisa White, head of production, commercial digital; Ken Roupenian, director, digital production; Stacy Burstin, executive director, design division; Anjelica Casillas, manage
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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