This spot advances an initiative by LifeWTR to give exposure to artists whose work might otherwise go unseen due to their race, gender or sexual orientation. Titled “Life Unseen,” the ad is directed by Child of L.A.-based production company Color Creative for agency Direct Focus.
Music/sound house was Yessian Music.
Client LifeWTR Agency Direct Focus, Stamford, CT Scarlett Montanaro, creative director; Allie Mercurio, producer. Production Color Creative, Los Angeles Child, director. Editorial Wild Child Richard Cooperman, editor. Music/Sound Yessian Music, Detroit & New York Jacob Steele, Sita Steele, composers; Jeff Dittenber, Weston Fonger, sound designer; Michael Yessian, exec producer; Lars Makie, producer; Brian Yessian, creative director. Audio Post Vinyl Mix, New York Weston Fonger, mixer; Angelina Powers, sr. producer
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
