Kids fantasize about being in the center of a "Captain America" adventure only to be interrupted by reality–when mom drives by in her Chevy Traverse to pick up our would-be superhero from school. The Chevy tie in to the new "Captain America" movie provides a mix of VFX as seen in the movie and those done orignially for this spot.
Visual Effects/Animation: Zoic Studios, Culver City, Calif. Chris Jones, VFX executive creative director; Rocco Passionino, VFX on-set supervisor; Ian Unterreiner, VFX head of production; Matt Thunell, VFX exec producer; Ryan Burcham, VFX producer; Robert Moggach, sr. Flame artist/colorist/compositing supervisor; David Funston, CG supervisor; Donald Ryan Reeb, CG/tracking artist; Phillip Broste, Fred Raimondi, Michael Miller, Eva Flodstrom, Stephen Holbrook, compositors. (Toolbox: Flame, Nuke, Maya) Agency: Commonwealth, Detroit CAA Marketing, Los Angeles Production: RSA Films, bicoastal/international Anthony and Joe Russo, directors
The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one manโs existential, and potentially career-altering, decision to โcome outโ as living with HIV in Spain in this public service spot titled โThe HInVisible Celebrity.โ
Out of agency Seรฑora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo Garcรญa Sรกiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why donโt we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spainโs cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. โThe HInVisible... Read More