Kids fantasize about being in the center of a "Captain America" adventure only to be interrupted by reality–when mom drives by in her Chevy Traverse to pick up our would-be superhero from school. The Chevy tie in to the new "Captain America" movie provides a mix of VFX as seen in the movie and those done orignially for this spot.
Credits
Visual Effects/Animation: Zoic Studios, Culver City, Calif. Chris Jones, VFX executive creative director; Rocco Passionino, VFX on-set supervisor; Ian Unterreiner, VFX head of production; Matt Thunell, VFX exec producer; Ryan Burcham, VFX producer; Robert Moggach, sr. Flame artist/colorist/compositing supervisor; David Funston, CG supervisor; Donald Ryan Reeb, CG/tracking artist; Phillip Broste, Fred Raimondi, Michael Miller, Eva Flodstrom, Stephen Holbrook, compositors. (Toolbox: Flame, Nuke, Maya) Agency: Commonwealth, Detroit CAA Marketing, Los Angeles Production: RSA Films, bicoastal/international Anthony and Joe Russo, directors
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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