Noam Murro of Biscuit Filmworks directed this spot, with visual effects from Method Studios LA and Sydney, in which we see the world after armageddon, leaving but just a few survivors, who all were in their built tough Chevy Silverado trucks. Agency is Goodby, Silverstein & Partners.
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, creative director/co-chairman; Jamie Barrett, Hunter Hindman, executive creative directors; Nick Spahr, associate creative director/art director; Jonathan Graham, associate creative director/copywriter; Cindy Fluitt, director of broadcast production; Hilary Coate, sr. producer; John Riddle, assistant producer; Todd Porter, music supervisor. Production Company: Biscuit Filmworks Noam Murro, director; shawn Lacy, managing director; Colleen O’Donnell, exec producer; Jay Veal, line producer; Jeff Cutter, DP; Bruce McCloskey, production designer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Visual Effects: Method Method Studios LA
Rob Hodgson, sr. VFX supervisor; Benjamin Walsh, VFX supervisor/creative director; Jason Schugardt, CG supervisor; Gabby Gourrier, VP of production; Stephanie Gilgar, EP/head of production; Krystina Wilson, VFX producer; Anastasia Von Rahl, VFX coordinator; Dominik Bauch, lead compositor; Kev
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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