Tomorrow is Major League Baseball’s Opening Day. The first time all 30 teams play on the same Opening Day. This Chevy spot reflects the optimism of “Opening Day in America,” deploying James Earl Jones’ speech from the movie Field of Dreams.
The narrative accompanies a collage of historical moments, sandlot heroes and the quiet moments parents share with their kids on baseball fields.
Jaci Judelson of production house Rakish directed for agency Commonwealth//McCann.
Client Chevy Agency Commonwealth//McCann Gary Pascoe, chief creative officer, North America; Duffy Patten, Bob Guisgand, executive creative directors; Dan Marvin, Dave Muller, creative directors; Paul Renusch, director of broadcast production; Kelly Balagna, executive producer; Rob Van, sr. producer. Production Company Rakish Jaci Judelson, director; Preston Garrett, Brad Johns, exec producers. Editorial Rock Paper Scissors Haines Hall, editor; Dre Krichevsky, head of production; Kevin Gottlieb, producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
