Young football fans from around the world declare their allegiance to Manchester United—each proclaiming “I play for Manchester United” while wearing the team jersey—in a new Chevrolet commercial from Commonwealth//McCann, Detroit.
Directed and shot by Joaquin Baca-Asay, this :60 began running on broadcast and social channels last weekend to coincide with a special event at Manchester United’s first Premier League match. Eleven kids from across the globe—dubbed as “mascots” because of their dedication to the team— took to the field at Old Trafford stadium with their football idols and swapped shirts with them just before the game. Each child’s story can be found at www.ChevroletFC.com.
Credits
Client Chevrolet Agency Commonwealth/McCann, Detroit Linus Karlsson, creative chairman; Andreas Dahlqvist, chief creative officer global; Matt Canzano, deputy global chief creative officer; Greg Collins, creative director/copywriter; Emil Nisowski, creative director/art director; Gary Wise, associate creative director; Scott Lenfestey, sr. copywriter; Shawn Knight, Joel Vile, Chris Raimond, digital art directors; Brian Dilorenzo, chief production officer; Jeff Beverly, director of content; Craig Mungons, executive producer; Ryan Wallace, digital producer; Conner Huber, global director of strategy. Production MJZ Joaquin Baca-Asay, director/DP; Emma Wilcockson, exec producer; Lalou Dammond, live-action producer; Steven Fernandez, first A.D.; Jane Carroll, production designer. VFX a52 Andy McKenna, VFX supervisor/2D VFX artist; Richard Hirst, Cameron Coombs, Steve Wolff, 2D VFX artists; Ian Ruhfass, Caleb Hecht, CG artists; Chris Janney, CG Massive TD; Joe Chiechi, tracking; Tiffany Germann, roto; Scott Boyajan, Daughn Godd Ward, producers; Megan Meloth, exec producer. Post Company 3 Tom Poole, colorist; Dana Bloder, producer. Editorial Rock Paper Scissors NY Ted Guard, editor; Jenny Greenfield, producer; Chris Mitchell, sr. cutting assistant; JK Carrington, assistant. Music Unseen Music Keith Kenniff Sound Design Rock Paper Scissors. Audio Lime Studios Mark Meyuhas, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
