Young football fans from around the world declare their allegiance to Manchester United—each proclaiming “I play for Manchester United” while wearing the team jersey—in a new Chevrolet commercial from Commonwealth//McCann, Detroit.
Directed and shot by Joaquin Baca-Asay, this :60 began running on broadcast and social channels last weekend to coincide with a special event at Manchester United’s first Premier League match. Eleven kids from across the globe—dubbed as “mascots” because of their dedication to the team— took to the field at Old Trafford stadium with their football idols and swapped shirts with them just before the game. Each child’s story can be found at www.ChevroletFC.com.
Credits
Client Chevrolet Agency Commonwealth/McCann, Detroit Linus Karlsson, creative chairman; Andreas Dahlqvist, chief creative officer global; Matt Canzano, deputy global chief creative officer; Greg Collins, creative director/copywriter; Emil Nisowski, creative director/art director; Gary Wise, associate creative director; Scott Lenfestey, sr. copywriter; Shawn Knight, Joel Vile, Chris Raimond, digital art directors; Brian Dilorenzo, chief production officer; Jeff Beverly, director of content; Craig Mungons, executive producer; Ryan Wallace, digital producer; Conner Huber, global director of strategy. Production MJZ Joaquin Baca-Asay, director/DP; Emma Wilcockson, exec producer; Lalou Dammond, live-action producer; Steven Fernandez, first A.D.; Jane Carroll, production designer. VFX a52 Andy McKenna, VFX supervisor/2D VFX artist; Richard Hirst, Cameron Coombs, Steve Wolff, 2D VFX artists; Ian Ruhfass, Caleb Hecht, CG artists; Chris Janney, CG Massive TD; Joe Chiechi, tracking; Tiffany Germann, roto; Scott Boyajan, Daughn Godd Ward, producers; Megan Meloth, exec producer. Post Company 3 Tom Poole, colorist; Dana Bloder, producer. Editorial Rock Paper Scissors NY Ted Guard, editor; Jenny Greenfield, producer; Chris Mitchell, sr. cutting assistant; JK Carrington, assistant. Music Unseen Music Keith Kenniff Sound Design Rock Paper Scissors. Audio Lime Studios Mark Meyuhas, mixer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
