This new integrated campaign out of creative agency Chemistry, “Insuring the Spirit of West Indies Cricket,” is from CG Insurance, official sponsor of the West Indies Cricket team at the T20 World Cup (which is being co-hosted by the Caribbean and United States). This is the first campaign Chemistry has launched for the Cricket West Indies partnership with CG. In 2023, Chemistry created the first brand character in the Caribbean space, “Aunt Angie” for CG.
The new campaign features former cricketer Dwayne Bravo (DJ Bravo), who was instrumental in the West Indies’ ICC T20 World Cup victories in 2012 and 2016. His hit song “Champion” became a global sensation during the 2016 ICC World Twenty20. Now, DJ Bravo has teamed up with CG’s Aunt Angie on an original song, “West Indies Deyah,” (live on Spotify, Apple Music, Amazon Music, YouTube Music, iTunes, and Instagram), a rallying cry for West Indies fans across the islands, and featured in this accompanying music video directed by Gil Green via 305 Films.
CreditsClient CG Insurance Agency Chemistry Chris Breen, chief creative officer; Mike Groenewald, Will Benham, EVPs/executive creative directors; Adam Millman, creative director; Nelle Thomas, sr. writer; Mobs Robertson, associate creative director; Alexa McGriff, group strategy director; Chris Endler, brand strategist; Renee Royal, VP, head of production; Chelsea Tafoya, sr. producer. Production Company 305 Films Gil Green, director; Bruno Breil, producer; Angel Barroeta, DP. Lina Palacios, wardrobe; Ekandem Esslet, choreographer. Editorial T David Binns, editor. Casting Ethnicity Models LaShawnna Stanley, casting director. Postproduction Moving Forward Studios Oscar Martinez, colorist; Leo Lovera, online editor. Music Song: West Indies Deyah; 47 Production; Dwayne “DJ” Bravo, featuring Kaycee ‘Aunt Angie’ Campbell, artists; Dwayne Bravo, producer; Dwayne “DJ” Bravo, Colin Wedderburn (Razor), composers. Mix & Mastered Black Shadow Studio Troyton Rami. Sound Design Swell Music Elad Marish, sound designer. Audio
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More