The Best Work You May Never See: A train wreck brings hazardous materials crews on the scene to clean up a chemical spill. Turns out the negative impact is greater than the experts thought–as cartons of cigarettes have been cracked open. Cigarette smoke contains over 4,000 chemicals, many of which are deadly.
Credits
Agency: Maris, West & Baker Marc Leffler, creative director/writer; Chris Nolen, art director Production Company: Krauscape Films Eric Swenson, director/DP; Monte Kraus, Philip Scarborough, producers Editorial: Krauscape Films Philip Scarborough, editor Postproduction: Video Post & Transfer Steve Franko, colorist Audio: Sound By Sam, Jackson Sam Watson, audio post mixer/sound designer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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