Director Peyton Wilson of Chelsea Pictures directed this Ford piece out of agency Global Team Blue (GTB) which brings one woman’s seemingly simple wish to life: to hug her parents.
The short film focuses on a young woman who, due to cultural and generational norms, has never properly hugged her parents. Following a devastating earthquake in her home country of Japan in 2011, she realized the necessity of expressing to her loved ones the impact they’ve had on her life. Seven years later, she flies her parents from Japan to Los Angeles for a memory-making tour of her new home in her Ford EcoSport. The trip culminates in a proclamation of her love and respect for her parents, and her regret for not properly hugging them before leaving after the 2011 disaster. Finally, she hugs them–an emotional moment now forever ingrained in a simple trip to the beach.
CreditsClient Ford Agency Global Team Blue Tito Melega, global chief creative officer; Matt Soldan, executive creative director; Sumer Friedrichs, director of integrated production; Martin Insua, Ezequiel Soules, creative directors. Production Chelsea Pictures Peyton Wilson, director; Lisa Mehling, president/exec producer; Michel Waxman, exec producer; Maeliosa Tiernan, line producer; Tami Reiker, DP. Editorial Work Editorial Trish Fuller, editor; Chris Delarenal, editorial producer. Audio Sound Lounge Justin Kooy, mix artist; Becca Falbourn, producer. Music Tuesday Collective Color FreeFolk NY Paul Harrison, colorist; Celia Williams, exec producer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More