Director Peyton Wilson of Chelsea Pictures directed this Ford piece out of agency Global Team Blue (GTB) which brings one woman’s seemingly simple wish to life: to hug her parents.
The short film focuses on a young woman who, due to cultural and generational norms, has never properly hugged her parents. Following a devastating earthquake in her home country of Japan in 2011, she realized the necessity of expressing to her loved ones the impact they’ve had on her life. Seven years later, she flies her parents from Japan to Los Angeles for a memory-making tour of her new home in her Ford EcoSport. The trip culminates in a proclamation of her love and respect for her parents, and her regret for not properly hugging them before leaving after the 2011 disaster. Finally, she hugs them–an emotional moment now forever ingrained in a simple trip to the beach.
Credits
Client Ford Agency Global Team Blue Tito Melega, global chief creative officer; Matt Soldan, executive creative director; Sumer Friedrichs, director of integrated production; Martin Insua, Ezequiel Soules, creative directors. Production Chelsea Pictures Peyton Wilson, director; Lisa Mehling, president/exec producer; Michel Waxman, exec producer; Maeliosa Tiernan, line producer; Tami Reiker, DP. Editorial Work Editorial Trish Fuller, editor; Chris Delarenal, editorial producer. Audio Sound Lounge Justin Kooy, mix artist; Becca Falbourn, producer. Music Tuesday Collective Color FreeFolk NY Paul Harrison, colorist; Celia Williams, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
