Droga5 NY created a new brand platform–”This Is Me”–for Pier 1, which includes this spot directed by Nadav Kander of Chelsea Pictures. Titled “Story of Me,” the commercial puts the customer front and center as the individual who makes home a special place. It’s not four walls and an address that makes a home–but the people in it whose stuff tells a story unique to them.
The campaign puts Pier 1 in a new light overall–a store that doesn’t tell consumers the one way to decorate their home but one that gives them everything they need to make a home that truly reflects who they are. It’s about embracing what their customers know and love because for them “decorating never ends” and they are always are looking to define their “little slice of earth.”
Credits
Client Pier 1 Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Kevin Brady, executive creative director; Emmie Nostitz, Donnell Johnson, creative directors; Alyssa Georg, Eloena Knox, Adrian Chan, associate creative directors; Matthew McCoy, director of content. Production Chelsea Pictures Nadav Kander, director/DP; Lisa Mehling, exec producer; Jeremy Barrett, producer. Editorial Final Cut Rick Russell, Miky Wolf, editors; Sarah Roebuck, exec producer. Music Keith Kennif, composer. Audio Sonic Union Steve Rosen, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
