Cheil London has created a campaign for the Women’s Equality Party (WE) to highlight and illustrate the rise in rape and sexual violence against women in the capital, and mark the Million Women Rise march across London on Saturday, March 5.
The hashtag campaign #WEcount is asking women to take a photo of their hand with the location (postcode, street name or tube station) in London and mark a live map with the date and time they experienced an incident of sexual violence or harassment, to build a comprehensive picture of the scale of the problem and to serve as a visual reminder that rape and sexual violence is far too common.
On the map, the iconic Google drop pin is transformed into an exclamation mark and coupled the message ‘It Happened Here’. The results will be used by the Women’s Equality Party in its campaign to end violence against women.
Cheil London’s campaign also includes this short film following the story of rape survivor Pavan Amara who used her experience to set up the My Body Back Project to support rape and sexual assault victims in London. The film is directed by Lucy Luscombe through Caviar.
Caitlin Ryan, Cheil’s executive creative director, said: “It has been a privilege to work on this important campaign. It is an issue that has been hidden for far too long and we are delighted to be the agency that is bringing it to the public’s attention.”
