Client Cheerios (General Mills) Agency Saatchi & Saatchi New York Peter Moore Smith, Justin Ebert, executive creative directors; Johnie Ingram, creative director; Nick Marchese, copywriter; Taylor Lucas, art director; Tanya LeSieur, chief production officer; John Doris, head of content production; Dani Stoller, executive producer; Eric Korte, music director; Emily Williamson, production manager. Production Community Films, Los Angeles Matt Smukler, director; Tami Reiker, DP; Carl Swan, exec producer; Carr Donald, line producer. Editorial Beast, New York Jim Ulbrich, editor; Elmer McCarty, assistant editor; Valerie Iorio, producer; Helena Lee, exec producer Post Company 3, New York Tom Poole, colorist; Post Gryphn, New York Scott Bravo, sr. VFX artist; Mark Reyes, producer. End Tag Animation Calabash Animation, Chicago. Wayne Brejcha, creative director; Sean Henry, exec producer. Music Big Foote, New York. Kari Steinert, music arrangement. Audio Sonic Union, New York Michael Marinelli, mixer. VFX Michael Ricca, compositor (freelance)
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
