Client Cheerios (General Mills) Agency Saatchi & Saatchi New York Peter Moore Smith, Justin Ebert, executive creative directors; Johnie Ingram, creative director; Nick Marchese, copywriter; Taylor Lucas, art director; Tanya LeSieur, chief production officer; John Doris, head of content production; Dani Stoller, executive producer; Eric Korte, music director; Emily Williamson, production manager. Production Community Films, Los Angeles Matt Smukler, director; Tami Reiker, DP; Carl Swan, exec producer; Carr Donald, line producer. Editorial Beast, New York Jim Ulbrich, editor; Elmer McCarty, assistant editor; Valerie Iorio, producer; Helena Lee, exec producer Post Company 3, New York Tom Poole, colorist; Post Gryphn, New York Scott Bravo, sr. VFX artist; Mark Reyes, producer. End Tag Animation Calabash Animation, Chicago. Wayne Brejcha, creative director; Sean Henry, exec producer. Music Big Foote, New York. Kari Steinert, music arrangement. Audio Sonic Union, New York Michael Marinelli, mixer. VFX Michael Ricca, compositor (freelance)
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
