Client Cheerios (General Mills) Agency Saatchi & Saatchi New York Peter Moore Smith, Justin Ebert, executive creative directors; Johnie Ingram, creative director; Nick Marchese, copywriter; Taylor Lucas, art director; Tanya LeSieur, chief production officer; John Doris, head of content production; Dani Stoller, executive producer; Eric Korte, music director; Emily Williamson, production manager. Production Community Films, Los Angeles Matt Smukler, director; Tami Reiker, DP; Carl Swan, exec producer; Carr Donald, line producer. Editorial Beast, New York Jim Ulbrich, editor; Elmer McCarty, assistant editor; Valerie Iorio, producer; Helena Lee, exec producer Post Company 3, New York Tom Poole, colorist; Post Gryphn, New York Scott Bravo, sr. VFX artist; Mark Reyes, producer. End Tag Animation Calabash Animation, Chicago. Wayne Brejcha, creative director; Sean Henry, exec producer. Music Big Foote, New York. Kari Steinert, music arrangement. Audio Sonic Union, New York Michael Marinelli, mixer. VFX Michael Ricca, compositor (freelance)
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More