A little boy pours milk next to his cereal bowl. He calls to a kitty trapped in a tree that is actually a squirrel. A narrator comments “you think it would be easy to tell which kids had trouble with their eyesight” as the boy runs his scooter into the glass of a bus stop booth. “Eye doctors tell us the symptoms aren’t always so obvious” as the boy throws a basketball several feet away from the net into another boy. For clues on how to spot the real life signs of vision problems…….Check yearly. See Clearly.”
Credits
Agency: August, Lang and Husak Chuck Husack, creative director/art director/copywriter; Francis Sullivan, freelance copywriter Production Company: Working Stiff Commercial Film Production, Inc Matthew Pittroff, director/executive producer; Kurt Uebersax, producer; Alain Betrancourt, DP Editorial: gk|edit George Kelly, editor Postproduction: Producers Video, Inc.,MI Post Kirk Davis, online editor,Micah Kirz, colorist Visual Effects: Producers Video, Inc. Steve Palmieri, 2D animation artist Sound Design: Producers Video, Inc. Ned Boyle, sound designer Audio: Producers Video, Inc. Mike Brilhart, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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