The Mill, London, turned out this promo in which children are seeing “falling through the cracks,” sinking into the ground, the pavement and all around town. The antidote is paying attention to these “forgotten children” and hearing their stories in Channel 4’s news programming.
Credits
Visual Effects: THE MILL, London Pete Rypstra, lead Flame; Ian Richardson, Adam Lambert, John Price, Judy Roberts, Flame assist; John Thornton, Robin McGloin, Smoke; Dave Gibbons, matte painter; Sean Costelloe, producer; Aubrey Woodiwiss, telecine.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment