In this long-form spot directed by Wayne McClammy of Hungry Man for Old Navy and agency Chandelier Creative, Julia Louis-Dreyfus and Silicon Valley’s Kumail Nanjiani are amateur partners in crime, ransacking Snoop Dogg’s house, holding him hostage in an attempt to steal $1 million.
However, we learn that the entire break-in could have been avoided our would-be criminals went to Old Navy, where the store is giving away $1 million to a lucky customer.
CreditsClient Old Navy Agency Chandelier Creative Richard Christiansen, Lena Kuffner, creative directors; Sara Fisher, executive producer; Gulshan Jaffery, producer; Camilla Rothenberg, production coordinator; Production Hungry Man Wayne McClammy, director; Mino Jarjoura, Dan Duffy, exec producers; Dave Bernstein, line producer; Phedon Papamichael, DP. Editorial Final Cut Patrick Coleman, Crispin Struthers, editors; Suzy Ramirez, head of production; Mackenzie Alexander, producer. Postproduction Color Collective Alex Bickel, Mike Howell, colorists; Claudia Guevara, exec producer. Audio Post Sonic Union Mike Marinelli, mixer. VFX Significant Others Alek Rost, finishing producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More