In this long-form spot directed by Wayne McClammy of Hungry Man for Old Navy and agency Chandelier Creative, Julia Louis-Dreyfus and Silicon Valley’s Kumail Nanjiani are amateur partners in crime, ransacking Snoop Dogg’s house, holding him hostage in an attempt to steal $1 million.
However, we learn that the entire break-in could have been avoided our would-be criminals went to Old Navy, where the store is giving away $1 million to a lucky customer.
Client Old Navy Agency Chandelier Creative Richard Christiansen, Lena Kuffner, creative directors; Sara Fisher, executive producer; Gulshan Jaffery, producer; Camilla Rothenberg, production coordinator; Production Hungry Man Wayne McClammy, director; Mino Jarjoura, Dan Duffy, exec producers; Dave Bernstein, line producer; Phedon Papamichael, DP. Editorial Final Cut Patrick Coleman, Crispin Struthers, editors; Suzy Ramirez, head of production; Mackenzie Alexander, producer. Postproduction Color Collective Alex Bickel, Mike Howell, colorists; Claudia Guevara, exec producer. Audio Post Sonic Union Mike Marinelli, mixer. VFX Significant Others Alek Rost, finishing producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
