Chandelier Creative lauched this irreveremt commercial directed by Brian Billow of O Positive for Noah x PUMA. Titled “Winning Streak,” the spot–part of the new “Dare to unbare” campaign–showcases the retro chic Noah x PUMA apparel line against the backdrop of a tennis match disrupted by a “streaker”
“Winning Streak” turns the concept of streaking upside down. In this case, the would-be streaker finds is fully clothed–in a Noah X PUMA ensemble–in a stadium in front of a naked audience as he interrupts a crucial moment in a high-profile match between nude tennis players.
“It was awesome working with a creative team who embraced being disruptive,” said Billow. “Turning the streaker trope on its head was a blast. Also shooting with a hundred naked people wasn’t too bad.”
Chandelier Creative’s chief creative officer Michael Scanlon said, “Brian’s work beautifully challenges the way we see the world, and with this film we wanted to be a bit poetic yet irreverent. Definitely with the intention to make people think and smile.”
Client Noah X PUMA Agency Chandelier Creative Michael Scanlon, chief creative officer; Eva Jane Hogan, creative director; Spencer Gervasoni, director of strategy; Silas Helm, art director; Emily Bernstein, copywriter; Katie Knab Oslen, production. Production Company O Positive Brian Billow, director; Ralph Laucella, Marc Grill, exec producers; Eric Liney,. producer; Kenji Katori, DP. Production Services The Lift, Mexico City Pablo Chozas, exec producer; Jose Aguirre, producer; Jorge Vujosevic, production designer; Paola Alfaro, Estelle Bailey Babenzien, wardrobe stylists. Editorial MackCut Ryan Steele, editor.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More