Chandelier Creative lauched this irreveremt commercial directed by Brian Billow of O Positive for Noah x PUMA. Titled “Winning Streak,” the spot–part of the new “Dare to unbare” campaign–showcases the retro chic Noah x PUMA apparel line against the backdrop of a tennis match disrupted by a “streaker”
“Winning Streak” turns the concept of streaking upside down. In this case, the would-be streaker finds is fully clothed–in a Noah X PUMA ensemble–in a stadium in front of a naked audience as he interrupts a crucial moment in a high-profile match between nude tennis players.
“It was awesome working with a creative team who embraced being disruptive,” said Billow. “Turning the streaker trope on its head was a blast. Also shooting with a hundred naked people wasn’t too bad.”
Chandelier Creative’s chief creative officer Michael Scanlon said, “Brian’s work beautifully challenges the way we see the world, and with this film we wanted to be a bit poetic yet irreverent. Definitely with the intention to make people think and smile.”
Client Noah X PUMA Agency Chandelier Creative Michael Scanlon, chief creative officer; Eva Jane Hogan, creative director; Spencer Gervasoni, director of strategy; Silas Helm, art director; Emily Bernstein, copywriter; Katie Knab Oslen, production. Production Company O Positive Brian Billow, director; Ralph Laucella, Marc Grill, exec producers; Eric Liney,. producer; Kenji Katori, DP. Production Services The Lift, Mexico City Pablo Chozas, exec producer; Jose Aguirre, producer; Jorge Vujosevic, production designer; Paola Alfaro, Estelle Bailey Babenzien, wardrobe stylists. Editorial MackCut Ryan Steele, editor.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brandโs story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled โA New York Minute,โ the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brandโs own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuriโs jewelry makes an appearance as the best supporting actor.
โWhen I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a โcampaignโ could be,โ said Jacob Jordan, chief brand officer, Mejuri. โGia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuriโs values of celebrating women as their truest selves. I canโt wait for us to continue to tell the next chapters of this story.โ
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