This imaginative ad reveals the secret behind 2005 Slam Dunk Contest winner Josh Smith’s brilliant moves. In the middle of a pick up game of basketball, pilots are working hard inside Smith’s sneakers to control his stability and direction to make sure he hits his target on slam dunks�the rim. The end of the advertisement shows a customer leaving Champs Sports with a new pair of Adidas sneakers. The pilots inside the shoes that are still in the box communicate that they have “zero visibility.”
Credits
Agency: AKA Advertising SVP/CD, Douglas Spitzer; Executive Producer, Chris Thielo; Associate Producer, Carly Chappell, ACD/Art Director, Jesse Scaturro Production Company: Chelsea Director, Evan Bernard; DP, Don Davis; Executive Prodcuer, Sam Penfield; Producer, Jonathan Gribetz Editorial: Whitehouse Post Productions Producer, Corina Dennison; Lead Editor, Colby Parker Jr. Visual Effects: Chelsea 3D Modeling, Steve Sullivan; 3D Lighting & Textures, Alex Topaller; Tracking & Compositing, Christopher Green; Lead EFX Designer, Thor Raxlen; Designer/Animator, Dan Shapiro Music: audioEngine Mixer, Tom Goldblatt Sound Design: Amber (Heavenly) Music Producer, Kate Gibson; Sound Designer, Bill Chesley; Composer, The Elements
W+K London, Director Fredrik Bond Re-wire The Past With Modern Mischief, Take An Electrifying Ride In The Ford Capri
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
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