A family in a station wagon is driving through an interactive zoo, where the animals are right outside the car. The family stops next to a male and female lion pair. The pair are roaring and the female climbs onto the car. The father honks the horn, the lion gets off and the father looks proud as he drives away.
The family is then shown in the city driving down the street. The son begings to sing “The lion sleeps tonight” by The Tokens and is joined by the father and then the mother. A shot from outside of the car shows the male lion resting comfortably on the roof of the car as it drives along. The happy singing family drives up to their house and into the garage, with the lion, and closes the garage door. “Just call us” appears written above their house. As the commercial closes an information screen about “Central beheer, the insurance company in Apeldoorn” is shown.
Agency: DDB Amsterdam Sanne Braam, Sikko Gerkema, creatives; Chantel Gulpers, producer Production Company: The Sweet Shop,Czar.nl,Stillking Films | Prague Steve Ayson, director,Sybrig Stork, producer; Piotr Kukla, DP, Postproduction: AVP, Amstelveel, Holland Billy Wychel, colorist Visual Effects: Hectic Electric Danny Hulsken, visual effects artist Music: Massive Music | Amsterdam Hans Brower, arranger Sound Design: Farforce, Amsterdam Reinder van Zalk, sound designer
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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