A family in a station wagon is driving through an interactive zoo, where the animals are right outside the car. The family stops next to a male and female lion pair. The pair are roaring and the female climbs onto the car. The father honks the horn, the lion gets off and the father looks proud as he drives away.
The family is then shown in the city driving down the street. The son begings to sing “The lion sleeps tonight” by The Tokens and is joined by the father and then the mother. A shot from outside of the car shows the male lion resting comfortably on the roof of the car as it drives along. The happy singing family drives up to their house and into the garage, with the lion, and closes the garage door. “Just call us” appears written above their house. As the commercial closes an information screen about “Central beheer, the insurance company in Apeldoorn” is shown.
Agency: DDB Amsterdam Sanne Braam, Sikko Gerkema, creatives; Chantel Gulpers, producer Production Company: The Sweet Shop,Czar.nl,Stillking Films | Prague Steve Ayson, director,Sybrig Stork, producer; Piotr Kukla, DP, Postproduction: AVP, Amstelveel, Holland Billy Wychel, colorist Visual Effects: Hectic Electric Danny Hulsken, visual effects artist Music: Massive Music | Amsterdam Hans Brower, arranger Sound Design: Farforce, Amsterdam Reinder van Zalk, sound designer
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More