Hotels.com’s offbeat spokesman Captain Obvious is running for the presidency of the United States–and in this spot he’s literally running behind a car filled with reporters who are conducting an on-the-road press conference.
This comedic “Q&A” commercial was directed by Ruben Fleischer via production house Caviar for agency CP+B.
Client Hotels.com Agency CP+B Ralph Watson, chief creative officer; Matt Talbot, VP/executive creative director; Harold Hones, executive technology director; Brian Friedrich, creative director; Jexy Holman, Nuno Teixeira, associate creative directors; Mai Hoang, sr. interactive developer; Dominic Scariano, designer; Jesse Jones, VP, group executive producer/interactive; Kate Hildebrant, integrated head of video; Sloan Schroeder, VP/executive producer; Dan Corken, sr. producer/interactive; Rachel Noonan, jr. producer, video; Addison Born, integrated producer, video; Morgan Burrows, jr. producer, interactive; David Irons, associate experience director; Brice Tomlinson, Kelly Boyer, content supervisors; Alyssa Fitterer, Ilyssa Schwartz, content managers. Production Caviar Ruben Fleischer, director; Ken Seng, DP; Jasper Thomlinson, Kim Dellara, exec producers. Editorial PLUS Productions, Santa Monica, Calif. Lawrence Young, Andrew Ratzlaff, editors; Bryce Harvey, assistant editor; Andrea Krichevsky, post exec producer; Lennon Barnica, post sr. producer. Postproduction Method Studios LA Cara Lehr, producer; Wensen Ho, Flame artist. Audio Post Lime Studios, Santa Monica Mark Meyuhas, Matt Miller, audio engineers; Susie Boyajan, audio producer. Telecine Company 3 Siggy Ferstl, colorist; Matt Moran, telecine producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
