Hotels.com’s offbeat spokesman Captain Obvious is running for the presidency of the United States–and in this spot he’s literally running behind a car filled with reporters who are conducting an on-the-road press conference.
This comedic “Q&A” commercial was directed by Ruben Fleischer via production house Caviar for agency CP+B.
Client Hotels.com Agency CP+B Ralph Watson, chief creative officer; Matt Talbot, VP/executive creative director; Harold Hones, executive technology director; Brian Friedrich, creative director; Jexy Holman, Nuno Teixeira, associate creative directors; Mai Hoang, sr. interactive developer; Dominic Scariano, designer; Jesse Jones, VP, group executive producer/interactive; Kate Hildebrant, integrated head of video; Sloan Schroeder, VP/executive producer; Dan Corken, sr. producer/interactive; Rachel Noonan, jr. producer, video; Addison Born, integrated producer, video; Morgan Burrows, jr. producer, interactive; David Irons, associate experience director; Brice Tomlinson, Kelly Boyer, content supervisors; Alyssa Fitterer, Ilyssa Schwartz, content managers. Production Caviar Ruben Fleischer, director; Ken Seng, DP; Jasper Thomlinson, Kim Dellara, exec producers. Editorial PLUS Productions, Santa Monica, Calif. Lawrence Young, Andrew Ratzlaff, editors; Bryce Harvey, assistant editor; Andrea Krichevsky, post exec producer; Lennon Barnica, post sr. producer. Postproduction Method Studios LA Cara Lehr, producer; Wensen Ho, Flame artist. Audio Post Lime Studios, Santa Monica Mark Meyuhas, Matt Miller, audio engineers; Susie Boyajan, audio producer. Telecine Company 3 Siggy Ferstl, colorist; Matt Moran, telecine producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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