Hotels.com’s offbeat spokesman Captain Obvious is running for the presidency of the United States–and in this spot he’s literally running behind a car filled with reporters who are conducting an on-the-road press conference.
This comedic “Q&A” commercial was directed by Ruben Fleischer via production house Caviar for agency CP+B.
Client Hotels.com Agency CP+B Ralph Watson, chief creative officer; Matt Talbot, VP/executive creative director; Harold Hones, executive technology director; Brian Friedrich, creative director; Jexy Holman, Nuno Teixeira, associate creative directors; Mai Hoang, sr. interactive developer; Dominic Scariano, designer; Jesse Jones, VP, group executive producer/interactive; Kate Hildebrant, integrated head of video; Sloan Schroeder, VP/executive producer; Dan Corken, sr. producer/interactive; Rachel Noonan, jr. producer, video; Addison Born, integrated producer, video; Morgan Burrows, jr. producer, interactive; David Irons, associate experience director; Brice Tomlinson, Kelly Boyer, content supervisors; Alyssa Fitterer, Ilyssa Schwartz, content managers. Production Caviar Ruben Fleischer, director; Ken Seng, DP; Jasper Thomlinson, Kim Dellara, exec producers. Editorial PLUS Productions, Santa Monica, Calif. Lawrence Young, Andrew Ratzlaff, editors; Bryce Harvey, assistant editor; Andrea Krichevsky, post exec producer; Lennon Barnica, post sr. producer. Postproduction Method Studios LA Cara Lehr, producer; Wensen Ho, Flame artist. Audio Post Lime Studios, Santa Monica Mark Meyuhas, Matt Miller, audio engineers; Susie Boyajan, audio producer. Telecine Company 3 Siggy Ferstl, colorist; Matt Moran, telecine producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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